Avoid the January Refresh: 4 Options for Tier Qualification in Loyalty Programs

Author: Alison Rohrs
1 / 18 / 2017
Loyalty-Program-Design-Lenati

On January 13, Delta emailed me my 2016 year-end SkyMiles statement. I had just started using the SkyMiles program a few months before, and had earned about two-thirds of the miles and spend needed to achieve “Silver” status. Of course, on January 1, anything I’d earned toward status was erased. In this context, the email’s […]

Share on FacebookTweet about this on TwitterShare on Google+Share on StumbleUponShare on LinkedInEmail this to someone

Macy’s Needs to Address Relevancy to Ignite Brand Loyalty

Author: Guest Contributor, Jim Tierney
1 / 9 / 2017
Macys-Retail-CX-Lenati

Sinking sales and profits, plunging net income and same-store sales, and evolving customer shopping preferences and patterns have, unfortunately, shadowed venerable retailer Macy’s during the past couple of years. This week company officials announced a series of actions to streamline its store portfolio, intensify cost efficiency efforts, and execute its real estate strategy (including the […]

Share on FacebookTweet about this on TwitterShare on Google+Share on StumbleUponShare on LinkedInEmail this to someone

Amazon Go Shows That Most Retailers Still Haven’t Learned

Author: Martin Mehalchin
12 / 6 / 2016
amazon-go-lenati-retail-customer-experience

This week in retail started with the news that Amazon would be opening Amazon Go, a cashier-free, app-based shopping experience concept that I am almost certain will grow into a chain with hundreds, if not thousands, of locations. Amazon pretty much invented e-commerce and now they are sending clear signals that they intend to reinvent […]

Share on FacebookTweet about this on TwitterShare on Google+Share on StumbleUponShare on LinkedInEmail this to someone

From the Executive Suite: Effective Sales Enablement Strategies

Author: Dailah Lester
12 / 1 / 2016
sales-enablement-executive-perspective

Top of mind for sales executives today: How do I equip my sellers with the right tools and resources—at the right time—to optimize customer engagements and increase sales productivity?  Lenati recently hosted an Executive Leadership Roundtable in partnership with Highspot, with Senior Sales Enablement Executives looking to modernize their sales teams. The Executives represented companies that […]

Share on FacebookTweet about this on TwitterShare on Google+Share on StumbleUponShare on LinkedInEmail this to someone

5 Steps to Increase Seller Productivity in FY17

Author: Jared Dodson
11 / 10 / 2016
Sales-Enablement-Training-Lenati

Sales leaders know that their ability to properly enable their sellers is one of the most important factors in hitting numbers. However—with the proliferation of sales enablement vendors, bloggers, and experts publishing conflicting content on the subject—sales leaders are challenged with knowing where to start and what to focus on. The reality is that increasing […]

Share on FacebookTweet about this on TwitterShare on Google+Share on StumbleUponShare on LinkedInEmail this to someone

Can Whole Foods Attain Greater Differentiation Through Customer Loyalty?

Author: Guest Contributor, Jim Tierney
11 / 9 / 2016
Whole foods loyalty rewards program - Lenati

When Whole Foods launched a customer loyalty program pilot in the greater Philadelphia market in February 2015, Clay Walton-House, Principal and Lead of Lenati’s Customer Retention & Loyalty Practice, didn’t think it appeared too differentiated from other grocery rewards programs. “Customers earn one point per dollar spent, and will receive offers and rewards based on their purchase patterns—hardly […]

Share on FacebookTweet about this on TwitterShare on Google+Share on StumbleUponShare on LinkedInEmail this to someone

Need to Increase Seller Productivity in 2017? Start Here.

Author: Jared Dodson
10 / 19 / 2016
Sales Enablement and Sales Planning 2017

Q4 is upon us. This means it’s crunch time for all sales organizations looking to hit their numbers. It’s also planning time for FY17, which means sales leaders are figuring out how to improve their sales orgs. Of course, a big part of this equation is about making sellers more productive. Sales leaders know that if […]

Share on FacebookTweet about this on TwitterShare on Google+Share on StumbleUponShare on LinkedInEmail this to someone

5 Ways for SaaS Companies to Drive End User Adoption

Author: Graham Mills
10 / 10 / 2016
saas-adoption-cloud-lenati-go-to-market-strategy

Organizations everywhere are switching to cloud-based tools to run their business. In 2016 alone, Forbes projects that companies will spend $12 billion on SaaS and PaaS capabilities, and that number will grow to $55 billion by 2026. While transitioning from traditional to subscription service contracts enables organizations to have the latest technology, it also reduces […]

Share on FacebookTweet about this on TwitterShare on Google+Share on StumbleUponShare on LinkedInEmail this to someone

CX Day Recap: Keynote Learnings from the Most Customer-Centric City in the World!

Author: David Dorrian
10 / 7 / 2016
cx-customer-experience-lenati-cxpa-cxday

The CX Day celebration put on by the CXPA-Seattle Chapter, and sponsored by Lenati, was well-received and well-attended. (Actually the highest attended CX Day celebration event globally, which we are very proud of.) The keynote speaker, Curtis Kopf, was particularly exceptional. With experience in driving customer obsession at Amazon, Microsoft, Alaska, and now Premera, Curtis […]

Share on FacebookTweet about this on TwitterShare on Google+Share on StumbleUponShare on LinkedInEmail this to someone