Black, White, and Unread All Over: The Importance of Creating Visual Impact in Data Deliverables

Author: Jessica Locke
6 / 28 / 2018
Data and Analytics

We’ve all seen them: uninspiring, black and white reports, positively crammed full of data. If they include a PivotTable or two, consider yourself lucky. These reports usually contain all the information a marketer needs to evaluate the health of their campaign or to validate their assumptions – but why is it so important for them […]

Looking Forward to CRMC

Author: Clay Walton-House
6 / 5 / 2018

Last week Lenati wrapped up our time in Florida at Loyalty Expo 2018. It was great to connect with clients and industry leaders, here’s a few highlights: On Tuesday Vans and Lenati took the stage to present on Van’s new program, Vans Family. Sharing how Vans’ deep understanding of its own culture and history provided […]

Making Personalization Work for You

Author: Martin Mehalchin
5 / 9 / 2018

More often than we see good examples of personalization, we see the bad. There are countless examples across social media of customers experiencing companies missing the point when it comes to personalization. Take this Amazon customer for example: Obviously, this customer bought a toilet seat as a one-time purchase, out of need rather than desire. […]

ProKarma and Lenati Join Forces to Create End-to-End Digital Transformation Company

Author: Lenati
4 / 16 / 2018

Lenati’s strategy and customer insights experience pairs with ProKarma’s expertise in technology and digital engineering   BEAVERTON, OR and SEATTLE, WA (April 16, 2018) — ProKarma, a global IT solutions company, today announced a definitive merger agreement with Lenati, a Seattle-based customer experience strategy consultancy. The integration will further strengthen ProKarma’s position as a market […]

Connect with Lenati at Adobe Summit 2018

Author: Kirk Johnson
3 / 15 / 2018

Lenati is looking forward to attending the Adobe Summit in Las Vegas from March 26th through March 29th. The Adobe Summit provides a fantastic opportunity to learn how brands are leveraging different pieces of the Experience Cloud to help enable their businesses, and gives us valuable insight into the future Experience Cloud product roadmap. “This […]

Three Things to Look for at Shop Talk 2018

Author: Martin Mehalchin
3 / 14 / 2018

In three short years, Shoptalk, which will draw 8,000 retail professionals to Las Vegas from March 18th to the 21st, has emerged as a giant, must attend retail conference that now rivals the National Retail Federation Big Show that kicks off the retail year every January. Here are some things I’ll be looking out for […]

Lenati Value Awards

2 / 16 / 2018

  At Lenati we value passion, inspiration, authenticity, innovation, and camaraderie. These ideals are something all Lenatians are encouraged to strive towards.  At the first company meeting of 2018 we presented five Lenatians with value awards, representing each of these values. Learn about these outstanding Lenatians who uphold these values and truly represent what it […]

Mine Your Data Before You Change Your Loyalty Program  

Author: Alison Rohrs
12 / 13 / 2017
Customer-data-customer-insights-loyalty-program-Lenati

Recently, a major retailer asked Lenati to assess its loyalty rewards program, which had first launched in the late 1990’s. By one metric—retention rate—the retailer’s program was still successful. But the program was failing to drive a large share of wallet, and execs wanted to know why. Because the program had existed for so long, […]

The Case for Emotion in CX

Author: Emily Hassell
11 / 17 / 2017

This is the first in our series on Emotion Design in CX. Read the 2nd, 3rd, and 4th in this series next. Designing for emotion is becoming an increasingly important element of customer experience. Whether conscious or not, customers make many of their decisions based on how they feel, by their emotions. In fact, over 50% […]

The Case for VoC Strategy: Driving Outcomes

Author: Paige Burdick Blazei and Antje Helfrich, CCXP
11 / 16 / 2017

In parts 1 and 2 of this blog series, we discussed how to develop a VoC strategy and build the business case for adopting a technology platform. In this final post of the series, we outline key steps for making sure that your voice of the customer (VoC) program has the business impact your organization […]