Choosing the Right Graduate Degree for Data Science

Author: Jonathan Nolis
6 / 23 / 2017

I’m often asked the same question from people who are interested in analytics and data science: “what graduate degree would be the most useful to me?” There are lots of choices of degrees, many that claim to prepare you for the field, but different programs teach you drastically different skills. These differences can be meaningful […]

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5 Musts For A Successful Customer Engagement Program

Author: Martin Mehalchin
6 / 15 / 2017

As brands seek to remain relevant and deliver value to their customers in the digital age, customer engagement has become a focal point on the agenda. Marketers now know that engaged customers buy more, spread more word of mouth, and are more satisfied and loyal. A recent Loyalty Driver Modeling Poll conducted by Lenati found […]

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From Voice of the Customer to Customer Health

Author: Jessica Tuffley
5 / 23 / 2017
customer_feedback_customer

The dreaded customer satisfaction survey. Designed as a tool for organizations to test customer brand loyalty, the satisfaction survey has morphed into a completely different beast. Ironically—in the drive to understand the customer’s experience—there has been great oversight in creating a positive experience in how that customer feedback is captured. Customers are asked for feedback […]

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Customer Analytics: Moving Beyond KPIs

Author: COLLOQUY Staff
4 / 11 / 2017
customer-analytics_customer-insights-strategy_Lenati

An interview with Jonathan Adler, Director of Insights and Analytics. Originally published on Colloquy.com Many organizations compile customer data and establish key performance indicators (KPIs), but there is immense value in going beyond the high-level numbers. As Director of Insights and Analytics, Jonathan Adler helps global brands understand what is required to become data-driven organizations. […]

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How Leading Marketing Executives Tackle MarTech

Author: Liam O'Connor
3 / 27 / 2017

This article was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media. For marketing executives and their teams, building an effective marketing technology stack is a daunting prospect. With marketing technology growing as a portion of total […]

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Mine Your Data Before You Change Your Loyalty Program  

Author: Alison Rohrs
3 / 13 / 2017
Customer-data-customer-insights-loyalty-program-Lenati

Recently, a major retailer asked Lenati to assess its loyalty rewards program, which had first launched in the late 1990’s. By one metric—retention rate—the retailer’s program was still successful. But the program was failing to drive a large share of wallet, and execs wanted to know why. Because the program had existed for so long, […]

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Making the Right MarTech Bets [Infographic]

Author: Liam O'Connor
2 / 28 / 2017

As we’re all experiencing, the division between Marketing and IT has been rapidly shrinking over the past couple of years. Today, marketing teams are expected to be digitally savvy MarTech leaders, which can feel both empowering and overwhelming. With over 3,800 solutions documented, many marketers struggle to understand how to make the right MarTech investments for […]

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What You Need to Know About Successful Loyalty Program Design

Author: Guest Contributor, Jim Tierney
2 / 28 / 2017
Loyalty Program Design - Lenati

Loyalty programs are often the lifeblood for many marketers, especially when customer experience is top of mind. For many brands, their loyalty program design is a crucial element of their customer engagement strategies. Loyalty360 caught up with Pam Spier, a Senior Manager at Lenati, to find out more about loyalty program design and how to […]

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Home Depot Builds Customer Loyalty Through Value-Added Experiences

Author: Guest Contributor, Jim Tierney
2 / 24 / 2017
The-Home-Depot---personalization-and-customer-experience---Lenati

With a total of 2,278 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces, and Mexico, Home Depot is as familiar a name in retail home goods as any. Founded in 1978, Home Depot, the world’s largest home improvement retailer, knows how to generate customer loyalty, customer engagement, and memorable […]

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Marketing Technology—A Strategic Approach to Drive Business Value

Author: Luke Goodrich
1 / 31 / 2017
MarTech Strategy

Each day, technology makes more impact in more areas of our lives—marketing is no different. Marketing technology (MarTech) allows companies to better understand and talk with their customers. Furthermore, it enables new customer experiences that marketers couldn’t have fathomed just few years ago. As much as technology is changing the world, it is also forcing […]

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