ABM has been the most over-used acronym in B2B marketing over the past year. Vendors in this space have been busy racing to publish content on the subject in an effort to control the general perception. With this proliferation of biased content, marketing leaders are challenged with understanding if ABM is a strategy they should be considering.
In an effort to set the record straight, Lenati set out to address the realities of ABM from the CMO perspective. Read the full article on Business 2 Community.