Archives for: Category: Change Management

Q&A: Driving a Top-Down Plan for Customer Centricity

Author: COLLOQUY Staff
1 / 26 / 2017
plan for customer-centricity - lenati

An interview with Clay Walton-House, Customer Retention and Loyalty Lead Originally published on Colloquy.com Many organizations have tackled customer centricity with varying degrees of success. To effectively establish an enterprise-wide customer-centric mindset, change management is the key: focusing not on the content of the change, but the change itself. As a principal at Lenati, Clay […]

Effectively Communicating Change: Managing Large Scale Transitions Across Complex Marketing Organizations (Part 3 of 3)

Author: Jessica Didion
7 / 10 / 2012

You are the Chief Marketing Officer at a large corporation. You’ve evaluated your agency partnership and decided to make a change. Now what?

Two weeks ago, we posted about the initial considerations and actions necessary when your organization has decided to make an agency-related change. Last week, we continued the post with insights on how the change may impact your organization and an example plan for managing the transition. This week, we’re finishing the post with insights around change management – how to effectively communicate with your organization throughout the change and what common pitfalls to avoid.

Analyze the Impact: Managing Large Scale Transitions Across Complex Marketing Organizations (part 2 of 3)

Author: Jessica Didion
6 / 26 / 2012

You are the Chief Marketing Officer at a large corporation. You’ve evaluated your agency partnership and decided to make a change. Now what?

Last week, we posted about the initial considerations and actions necessary when your organization has decided to make an agency-related change. Below, we continue the post with insights on how the change may impact your organization and an example plan for managing the transition.