Archives for: Category: Customer Analytics and Insights

I Can’t Get No…Satisfaction, Quality and Personalization

Author: Terry Mickail
8 / 30 / 2018
Sales-Operations-Lenati

As we explored in the last post, Quality has an important role in Satisfaction. Quality is not only a moderator of Satisfaction, but it is a direct precursor to Satisfaction. It is simply an evaluation by the consumer of performance excellence. Given this context, Satisfaction can be viewed as the gap between customer expectation and […]

I Can’t Get No…Satisfaction and Loyalty

Author: Terry Mickail
8 / 16 / 2018

Simply put, Loyalty is important. It is a collection of attitudes aligned with purchase behaviors that favor one business among competing businesses. But it is so much more. Loyalty is comprised of a constellation of concepts, the Customer Ecosystem, that come together to influence a customer, but it also has a huge impact on business […]

Mine Your Data Before You Change Your Loyalty Program  

Author: Alison Rohrs
12 / 13 / 2017
Customer-data-customer-insights-loyalty-program-Lenati

Recently, a major retailer asked Lenati to assess its loyalty rewards program, which had first launched in the late 1990’s. By one metric—retention rate—the retailer’s program was still successful. But the program was failing to drive a large share of wallet, and execs wanted to know why. Because the program had existed for so long, […]

How a DMP can Transform Your Customer-Centric Marketing

Author: Loren Bors
10 / 15 / 2017

Can a Data Management Platform (DMP) Accelerate Your Digital Marketing? E-commerce has replaced store openings at the center of retail growth strategy. According to PWC, almost 75% of all retail growth since 2000 has occurred online. As more commercial traffic moves online and more of that online traffic moves to mobile devices like phones and […]

Choosing the Right Graduate Degree for Data Science

Author: Jonathan Nolis
6 / 23 / 2017

I’m often asked the same question from people who are interested in analytics and data science: “what graduate degree would be the most useful to me?” There are lots of choices of degrees, many that claim to prepare you for the field, but different programs teach you drastically different skills. These differences can be meaningful […]

Customer Analytics: Moving Beyond KPIs

Author: COLLOQUY Staff
4 / 11 / 2017
customer-analytics_customer-insights-strategy_Lenati

An interview with Jonathan Adler, Director of Insights and Analytics. Originally published on Colloquy.com Many organizations compile customer data and establish key performance indicators (KPIs), but there is immense value in going beyond the high-level numbers. As Director of Insights and Analytics, Jonathan Adler helps global brands understand what is required to become data-driven organizations. […]

A Holistic Approach to Measure Customer Lifetime Value

Author: Clay Walton-House
10 / 3 / 2016
customer-lifetime-value- Lenati

The science and art of measuring marketing effectiveness, especially when it comes to tracking customer behavior, has been an evolving organizational discipline within enterprise businesses for a number of years.  New technologies and ways customers interact with brands have meant new data sets, new challenges with integration, and—most importantly—new opportunity for greater insight into your […]

What Snapchat Can Teach Us About the Next Era of Digital Marketing

Author: Benjamin Purcell
8 / 11 / 2016

Snapchat’s rapid growth and sizable market evaluation is proving one thing: the next era of digital marketing will be won or lost on the 4-inch screen in a consumer’s palm. In four years, Snapchat has grown to over 150 million users; quickly capturing the attention of digital marketers. Snapchat recently announced a plan to expand […]

5 Things the New Google Audience 360 DMP Must Do to Be Successful

Author: Loren Bors
4 / 13 / 2016

Google Announces New Analytics 360 Platform   Google just rolled out a key addition to its marketing suite, Analytics 360, to compete with industry incumbents Oracle and Adobe Audience Manager. In many ways, Google is the ideal company to maintain such technology because it already knows so much information about its users. Worldwide, Google responds […]

How Lenati Helped Goodwill Boost Sales 17%

Author: Evelyn Bozak
2 / 8 / 2016
Goodwill-customer-experience-retail-Lenati-millennial

In recent months, Goodwill of the Olympics and Rainier Region unveiled new retail stores that are delighting shoppers and improving sales. The effort to modernize up to thirty existing stores includes a new floor layout for Goodwill’s ever-changing merchandise, modern signage throughout the store and a testing station for electronics and lights, all designed to […]