Archives for: Category: Lenati

How a DMP can Transform Your Customer-Centric Marketing

Author: Loren Bors
10 / 15 / 2017

Can a Data Management Platform (DMP) Accelerate Your Digital Marketing? E-commerce has replaced store openings at the center of retail growth strategy. According to PWC, almost 75% of all retail growth since 2000 has occurred online. As more commercial traffic moves online and more of that online traffic moves to mobile devices like phones and […]

5 Musts For A Successful Customer Engagement Program

Author: Martin Mehalchin
9 / 15 / 2017

As brands seek to remain relevant and deliver value to their customers in the digital age, customer engagement has become a focal point on the agenda. Marketers now know that engaged customers buy more, spread more word of mouth, and are more satisfied and loyal. A recent Loyalty Driver Modeling Poll conducted by Lenati found […]

Choosing the Right Graduate Degree for Data Science

Author: Jonathan Nolis
6 / 23 / 2017

I’m often asked the same question from people who are interested in analytics and data science: “what graduate degree would be the most useful to me?” There are lots of choices of degrees, many that claim to prepare you for the field, but different programs teach you drastically different skills. These differences can be meaningful […]

What You Need to Know About Successful Loyalty Program Design

Author: Guest Contributor, Jim Tierney
2 / 28 / 2017
Loyalty Program Design - Lenati

Loyalty programs are often the lifeblood for many marketers, especially when customer experience is top of mind. For many brands, their loyalty program design is a crucial element of their customer engagement strategies. Loyalty360 caught up with Pam Spier, a Senior Manager at Lenati, to find out more about loyalty program design and how to […]

From the Executive Suite: Effective Sales Enablement Strategies

Author: Dailah Lester
12 / 1 / 2016

Top of mind for sales executives today: How do I equip my sellers with the right tools and resources—at the right time—to optimize customer engagements and increase sales productivity?  Lenati recently hosted an Executive Leadership Roundtable in partnership with Highspot, with Senior Sales Enablement Executives looking to modernize their sales teams. The Executives represented companies that […]

CX Day Recap: Keynote Learnings from the Most Customer-Centric City in the World!

Author: David Dorrian
10 / 7 / 2016

The CX Day celebration put on by the CXPA-Seattle Chapter, and sponsored by Lenati, was well-received and well-attended. (Actually the highest attended CX Day celebration event globally, which we are very proud of.) The keynote speaker, Curtis Kopf, was particularly exceptional. With experience in driving customer obsession at Amazon, Microsoft, Alaska, and now Premera, Curtis […]

The State of Phygital CX Today and How to Stay Ahead of the Curve

Author: Marisol Towbridge
4 / 27 / 2016

Physical and Digital Customer Experience Today and How to Optimize for Tomorrow   The intersection of digital and physical experiences seemed novel just a few years ago. Today, phygital interactions are less about novelty and more about meeting customers’ baseline expectations in the most seamless way possible.  Lenati was interviewed for a recent report by Forrester Research, […]

4 Lessons Marketers Can Learn from Prince

Author: Christy Kelly
4 / 26 / 2016

In Recent Tragedy of Prince’s Death, There Are 4 Lessons in Marketing We Can Learn From His Legacy    Last week we lost a legend, one that transcended categories, and capture the attention and hearts of millions. Multiple generations put their differences aside to mourn the passing of one Prince Rogers Nelson, and share their stories and insights […]

Make Content Marketing Effective: Choose the right KPIs – Part 3

Author: Christy Kelly
3 / 23 / 2016

Make Content Marketing Effective: Choose the right KPIs – Part 3 Measuring content marketing effectiveness is a growing priority for many organizations as they try to justify increases in content marketing spend. With only 30% of marketers claiming their programs are effective, marketers need to ensure they are choosing KPIs that will align teams around […]