Archives for: Category: Marketing Technology

How Leading Marketing Executives Tackle MarTech

Author: Liam O'Connor
3 / 27 / 2017

This article was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media. For marketing executives and their teams, building an effective marketing technology stack is a daunting prospect. With marketing technology growing as a portion of total […]

Making the Right MarTech Bets [Infographic]

Author: Liam O'Connor
2 / 28 / 2017

As we’re all experiencing, the division between Marketing and IT has been rapidly shrinking over the past couple of years. Today, marketing teams are expected to be digitally savvy MarTech leaders, which can feel both empowering and overwhelming. With over 3,800 solutions documented, many marketers struggle to understand how to make the right MarTech investments for […]

Marketing Technology—A Strategic Approach to Drive Business Value

Author: Luke Goodrich
1 / 31 / 2017
MarTech Strategy

Each day, technology makes more impact in more areas of our lives—marketing is no different. Marketing technology (MarTech) allows companies to better understand and talk with their customers. Furthermore, it enables new customer experiences that marketers couldn’t have fathomed just few years ago. As much as technology is changing the world, it is also forcing […]

Accelerate Your Enterprise Lead Generation Funnel (Infographic)

Author: Christy Kelly
10 / 6 / 2016
lead-generation-lenati-enterprise-infographic

We hear it all the time: marketing and sales organizations are given high year-over-year growth targets with flat or reduced budgets. They are challenged to do more with less: produce more qualified leads, increase sales capacity, improve the return on marketing investment (ROMI), and ultimately drive bigger business impact. Traditionally, teams would invest in two […]

How to Manage MarTech—Interview by Scott Brinker of Chiefmartec

Author: Liam O'Connor
9 / 12 / 2016
martech-interview-lenati

Over the past several months, Scott Brinker of Chiefmartec and Lenati collaborated on a qualitative research study of how senior marketers — executives from start-ups to Fortune 500 enterprises — strategically manage marketing technology in their organizations. Senior Marketing Leaders from companies, such as Hilton, Microsoft, SAP, Adobe, Tableau, and Dun & Bradstreet to learn: […]

Winning with MarTech: How Leading Marketing Executives Are Getting Strategic with their MarTech Stacks

Author: Liam O'Connor
8 / 15 / 2016
MarTech Strategy

Marketing technology is growing at an unstoppable pace.  The latest Marketing Technology Landscape boasts over 3,800 vendors, and MarTech budgets are now surpassing advertising spend. According to Scott Brinker of ChiefMartec, this rapid growth over the past several years will only accelerate: “The only prediction we can be absolutely certain of is this: Things will […]