Archives for: Category: Marketing

Lessons from the front lines: How Dun & Bradstreet’s CMO cultivated an account-based approach

Author: Jared Dodson
11 / 8 / 2017

Dun & Bradstreet CMO Rishi Dave has developed a unique perspective as both a practitioner of account-based marketing (ABM) strategies and a provider of ABM solutions. Dun & Bradstreet, a provider of business data solutions for account-based marketers and other professionals, helps organizations build stronger relationships with its customers through the power of better data. Since joining Dun […]

What Campaign Gaffes Tell Us About Marketing Discipline

Author: Sarah Okey
9 / 28 / 2016

As the 2016 Presidential campaigns head into the final months, incidents from both campaigns stress the importance of message consistency. In early September, the GOP presidential nominee, Donald Trump, indicated that he would not be releasing his tax returns due to an ongoing audit by the Internal Revenue Service. On the contrary, the nominee’s son, […]

What Snapchat Can Teach Us About the Next Era of Digital Marketing

Author: Benjamin Purcell
8 / 11 / 2016

Snapchat’s rapid growth and sizable market evaluation is proving one thing: the next era of digital marketing will be won or lost on the 4-inch screen in a consumer’s palm. In four years, Snapchat has grown to over 150 million users; quickly capturing the attention of digital marketers. Snapchat recently announced a plan to expand […]

5 Ways Startups Can Use Consultants Well: Part 2

Author: Loren Bors
6 / 28 / 2016

Using their Deliverables   Intro: More than just a few good conversations and a slide deck Consultants can get a bad reputation for good reason. Not everything we do is truly necessary or important, not every prediction we make comes true and not every binder or thumb drive we give you will get used again. […]

Loyalty360: Lenati’s Holistic Approach to Customer Health

Author: Harrison Peralta
6 / 7 / 2016

Recently Lenati’s Clay Walton-House was invited to speak at the 9th annual Loyalty Expo in Orland Florida. During his session, “Developing a Holistic Measurement Plan for Managing Customer Health,” Clay discussed the importance of an enterprise approach to loyalty strategy and the implication this has for how companies measure “Customer Health”. The session delved into […]

If Your Posts are Outdated Your Traffic Will Suffer

Author: Pam Spier
6 / 2 / 2016

The Importance of Keeping Your Links Refreshed for SEO   We all know the importance of Search Engine Optimization (SEO).  You want to be so relevant to a search that you show up on the 1st page of search results.  I bet your company is great at it – your metadata is flawless and you […]

Why Ad Blockers Are Good for Advertisers

Author: Loren Bors
5 / 19 / 2016

Video ads, mobile ads, retargeting… the complexity and variety of online advertising boggles the mind. Until the mind downloads a simple, often free ad blocker and shuts off the videos, cuts out the sound, kills the flash animation and quiets the screen. Nothing between the reader and their listsicle. According to a study published this […]

The Unique Challenges of B2B CX

Author: Martin Mehalchin
5 / 2 / 2016

B2B CX presents unique challenges  While Voice of the Customer, Journey Mapping and other key techniques used by Customer Experience professionals can be equally useful in both Business to Business (B2B) and Business to Consumer (B2C) scenarios, anyone who has worked in a B2B business for more than a few months knows that B2B presents […]