Archives for: Category: Mobile

What Snapchat Can Teach Us About the Next Era of Digital Marketing

Author: Benjamin Purcell
8 / 11 / 2016

Snapchat’s rapid growth and sizable market evaluation is proving one thing: the next era of digital marketing will be won or lost on the 4-inch screen in a consumer’s palm. In four years, Snapchat has grown to over 150 million users; quickly capturing the attention of digital marketers. Snapchat recently announced a plan to expand […]

Pokémon Go Opens a New Door to Digital Marketing

Author: Fitz Jordan
8 / 5 / 2016

Retailers have been trying to leverage digital media to boost foot traffic for years. They’ve had some success with social media and the like, but Pokémon Go just made their dreams come true. Augmented reality games like Pokémon Go will allow businesses to purchase space and Pokémon-like objects in augmented realities that will attract users […]

How The Home Depot Made Mobile Its Most Versatile Tool for B2B Customer Engagement

Author: Luke Goodrich
8 / 31 / 2015
mobile-marketing-B2B-Lenati

Mobile technology has had profound impacts on life and business that were unimaginable a decade ago. I first realized the potential of mobile devices when, in 2008, I moved across the country to Seattle, having never set foot there before. Had I made the move just two years earlier I would have been utterly lost […]

Starbucks: Loyalty Innovation Shatters Customer Expectations of Convenience

Author: Jessica Didion
7 / 29 / 2015
Mobile rewards customer loyalty experience Lenati

We continue to hear about improvements and expansions that Starbucks is making within their already best-in-class loyalty program, My Starbucks Rewards. Just in the past few months they have announced partnerships with Spotify, Lyft and, most recently, The New York Times, all in an attempt to broaden their customer base while providing added value to […]

How Starbucks Pioneered Mobile and Reaped Rewards

Author: Krista Gunstone
6 / 25 / 2015
Mobile-order-retail-Lenati-Starbucks

A Customer Experience Series on Mobile Integration in Retail   Today, the customer path to purchase is a complex web of interactions and experiences across digital and physical channels. Mobile is the indispensable common denominator that is guiding, informing and influencing the customer through their journey. For those retail brands that can successfully and seamlessly […]

Emerging Omnichannel Retail Trends from the Seattle Interactive Conference

Author: Alycia McKenzie
11 / 6 / 2013

While perusing Twitter during the Seattle Interactive Conference, I stumbled upon the hash tag #bricksandclicks. What an appropriate hashtag to use during the panel moderated by Lenati Partner Martin Mehalchin on the blurring lines of the physical and digital in retail. We also heard from panelists Andy Chu from Sears HoldingsSusan Livingston from Whole FoodsNeil Crist from Venuelabs and Todd Sherman from Point Inside regarding the changing environment in retail, specifically customer expectations, data collection and emerging omnichannel technologies. Below are three key themes that emerged from their conversations:

Take Your Omnichannel Strategy to the Next Level – Part 1

Author: George Hsieh
10 / 25 / 2013

Elevate It with a Multi-Device Strategy

How many connected devices do you own? A smartphone? A tablet? Google Glass perhaps? And, how often do you find yourself researching  a product  on your smartphone only to find yourself continue the same search later on your PC and eventually purchase the item on your tablet?

Certainly, you can identify with the questions above, as can your customers. In fact, recent research by Google shows that 90% of participants use multiple screens, moving from one device to another, to complete an online task [1]. 67% of participants used multiple devices when shopping online[2]. For you as a retailer, this means that your customers will most likely engage with you across multiple devices before reaching a purchase decision. You, in turn, must have a multi-device strategy to fully take advantage of this customer behavior and to provide reinforcing experiences along the way.

However, before you can unlock the benefits of your multi-device strategy, you as a retailer must first look inward and ensure that you have the right data strategy to serve as the foundation. This blog, Part 1 of a series, aims to help you build that foundation.

 

Watch now: Mobile as the Omnichannel Linchpin Webinar

Author: Lenati
5 / 14 / 2013

 

IF YOU MISSED THIS OUTSTANDING SESSION, HERE'S ANOTHER CHANCE…

Digital marketing experts including Lenati's Martin Mehalchin and a special guest from Staples join our BrainTrust panelists for an engaging session.

Omnichannel retailers have learned invaluable lessons from the e-commerce revolution, such as using web activity and transaction data to intelligently improve customer relationships. And, within this new discipline, they're seeing how mobile apps and email messaging can serve as data collectors and triggers to stimulate purchases online and in-store.