Snapchat’s rapid growth and sizable market evaluation is proving one thing: the next era of digital marketing will be won or lost on the 4-inch screen in a consumer’s palm. In four years, Snapchat has grown to over 150 million users; quickly capturing the attention of digital marketers. Snapchat recently announced a plan to expand […]
Archives for: Category: Social Media
Social Media holds enormous potential for driving loyalty and retention, yet many companies do not have a clear social strategy or understanding of how best to integrate social media into their retention and loyalty plans. We all want to build deeper customer relationships via social channels, but where do you start?
With over 92% of global consumers trusting peer recommendations over other forms of advertising1, brands without a thoughtful and systematic approach to social influencer engagement are at a disadvantage. As social media and user-generated content render influencers ever more visible and accessible, companies must figure out how to identify key influencers and effectively engage with them through win/win propositions.
This week, Lenati's Mark Ippolito had the opportunity to answer the question "What is the Best Social Media Platform for Generating and Nurturing Leads?" for an article appearing on DM Confidential. Along with 6 other marketers, Mark shared his thoughts on the platform that he uses most to generate and nurture leads. His answer is below. Please visit DM Confidential's website to read the full article.
Social media, when used correctly, is a powerful tool for retailers. But because of the nature of retail, it is even more critical that the social media connection be authentic and personal. In essence, a retailer’s “product” is their “store”. And their store experience – whether online or a physical store – requires interaction and personal engagement with the customer. Customers may choose store X over store Y for their Nike running shoes because the sales staff is more friendly, or they carry a better assortment of running shorts, or the atmosphere is more geared toward their age group … any number of reasons. But from the customer’s standpoint, store X just “knows me” better. And what better way to feel “known” by your favorite store than through social media, which is by definition a social interaction forum.
While social media strategy and program management has traditionally been the domain of marketing and communications managers, sales leaders are increasingly using social media tools and techniques to improve lead generation and prospect development.
With 83% of marketers who use social media finding the channel important to their business goals, those not currently using the channel are wondering when and where to get started.
There are many factors to consider in this decision ranging from high-level support for social media efforts to the tactical plans that lay the foundation for future success.
This post will give an idea of some things to consider and few steps to take to help you decide if you should add social media to your channel mix and if so, what level of investment to make.
Small-town 19th-century newspapers commonly included neighborhood columns, with details on local gossip: relatives visiting town, birthday celebrations. Fast-forward to the early 21st century, and Facebook Wall discussions play a very similar role. Take a quick browse through your Facebook News Feed, and you get a status check on how your friends and family are doing.
In today’s neighborhood column, you’re not confined to your local community, as you were with historical newspapers. On Facebook, your current social circle is stitched together from various periods in your life – family members, old school friends, former coworkers. Generally you lived or worked nearby most of these people at one point, but now your community exists in the cloud.