Archives for: Category: The Cloud

5 Ways for SaaS Companies to Drive End User Adoption

Author: Graham Mills
10 / 10 / 2016
saas-adoption-cloud-lenati-go-to-market-strategy

Organizations everywhere are switching to cloud-based tools to run their business. In 2016 alone, Forbes projects that companies will spend $12 billion on SaaS and PaaS capabilities, and that number will grow to $55 billion by 2026. While transitioning from traditional to subscription service contracts enables organizations to have the latest technology, it also reduces […]

The Cloud’s Silver Lining for Resellers: Long-term Customer Relationships

Author: Jake Roth
8 / 23 / 2013

Who wins in a cloud-delivered world?  Clearly, and deservedly so, customers stand to benefit the most through choice.  The customer benefits when their software vendor or partner presents them with cloud, on-premise, and hybrid options.  Secondly, cloud innovators and cloud technology providers benefit as well through new market entry and associated new revenue streams.  For many software vendors, cloud computing offerings serve as a genuine engine for customer acquisition and sales growth.

What about channel partners – those companies that deliver revenue to software providers at scale?

 

Lenati Extends Customer Connection to the Cloud

Author: Lenati
6 / 20 / 2013

During the month of May, Lenati’s  Lisa Morris-Wolff was invited to speak at the SaaS University Conference in Bellevue, Washington. Cloud computing leaders from around the world traveled to Bellevue for three days of networking and education comprised of keynotes, workshops, and roundtable discussions. After the jump Lisa shares her thoughts on building Community in the Cloud along with her full presentation. 

5 Go-To-Market Challenges to Consider before Unveiling Cloud Services

Author: Jake Bryant
5 / 15 / 2013

Cloud computing is one of those paradigm shifts that has long been accompanied by great expectations.  At this point, the debate is over – the cloud has proven it can deliver.  With each new wave of releases, we continue to see exciting, purposeful innovation that has real and measurable ramifications for the way we live, work, and play – not to mention the bottom line.

Incentivizing your Channel to the Cloud

Author: Jared Dodson
4 / 15 / 2013

Executive Summary

In a rapidly changing IT environment, partners in the channel are fearful on how they will fit into the new world of cloud computing. Vendors are challenged with transitioning their partner channels to the cloud given the impact that these solutions have to their partner’s business models.  Along with business transformation services, leading cloud vendors are leveraging the power of channel incentives to reduce partner fears and enable partner adoption of cloud offerings.

Nodding Your Head In the Cloud: The Role of Facebook’s “Like” Button

Author: Jonathan Shaw
8 / 2 / 2010

Small-town 19th-century newspapers commonly included neighborhood columns, with details on local gossip: relatives visiting town, birthday celebrations. Fast-forward to the early 21st century, and  Facebook Wall discussions play a very similar role. Take a quick browse through your Facebook News Feed, and you get a status check on how your friends and family are doing.

In today’s neighborhood column, you’re not confined to your local community, as you were with historical newspapers. On Facebook, your current social circle is stitched together from various periods in your life – family members, old school friends, former coworkers. Generally you lived or worked nearby most of these people at one point, but now your community exists in the cloud.