Archives for: Category: Uncategorized

Black, White, and Unread All Over: The Importance of Creating Visual Impact in Data Deliverables

Author: Jessica Locke
6 / 28 / 2018
Data and Analytics

We’ve all seen them: uninspiring, black and white reports, positively crammed full of data. If they include a PivotTable or two, consider yourself lucky. These reports usually contain all the information a marketer needs to evaluate the health of their campaign or to validate their assumptions – but why is it so important for them […]

Lenati Value Awards

2 / 16 / 2018

  At Lenati we value passion, inspiration, authenticity, innovation, and camaraderie. These ideals are something all Lenatians are encouraged to strive towards.  At the first company meeting of 2018 we presented five Lenatians with value awards, representing each of these values. Learn about these outstanding Lenatians who uphold these values and truly represent what it […]

From Voice of the Customer to Customer Health

Author: Jessica Tuffley
10 / 23 / 2017
customer_feedback_customer

The dreaded customer satisfaction survey. Designed as a tool for organizations to test customer brand loyalty, the satisfaction survey has morphed into a completely different beast. Ironically—in the drive to understand the customer’s experience—there has been great oversight in creating a positive experience in how that customer feedback is captured. Customers are asked for feedback […]

Choosing the Right Graduate Degree for Data Science

Author: Jonathan Nolis
6 / 23 / 2017

I’m often asked the same question from people who are interested in analytics and data science: “what graduate degree would be the most useful to me?” There are lots of choices of degrees, many that claim to prepare you for the field, but different programs teach you drastically different skills. These differences can be meaningful […]

Marketing Technology—A Strategic Approach to Drive Business Value

Author: Luke Goodrich
1 / 31 / 2017
MarTech Strategy

Each day, technology makes more impact in more areas of our lives—marketing is no different. Marketing technology (MarTech) allows companies to better understand and talk with their customers. Furthermore, it enables new customer experiences that marketers couldn’t have fathomed just few years ago. As much as technology is changing the world, it is also forcing […]

From the Executive Suite: Effective Sales Enablement Strategies

Author: Dailah Lester
12 / 1 / 2016
sales-enablement-executive-perspective

Top of mind for sales executives today: How do I equip my sellers with the right tools and resources—at the right time—to optimize customer engagements and increase sales productivity?  Lenati recently hosted an Executive Leadership Roundtable in partnership with Highspot, with Senior Sales Enablement Executives looking to modernize their sales teams. The Executives represented companies that […]

Winning with MarTech: How Leading Marketing Executives Are Getting Strategic with their MarTech Stacks

Author: Liam O'Connor
8 / 15 / 2016
MarTech Strategy

Marketing technology is growing at an unstoppable pace.  The latest Marketing Technology Landscape boasts over 3,800 vendors, and MarTech budgets are now surpassing advertising spend. According to Scott Brinker of ChiefMartec, this rapid growth over the past several years will only accelerate: “The only prediction we can be absolutely certain of is this: Things will […]

7 Steps to Successfully Implement Sales Enablement Tools

Author: Dailah Lester
6 / 15 / 2016

Highspot recently published reports from three leading analyst firms listing 52 companies with sales enablement technologies. Clearly, sales enablement capabilities are top of mind for many companies these days. Marketing & sales organizations are pouring more money than ever into these types of capabilities, so how do you ensure you achieve an ROI reach the […]