Archives for: Tag: Customer Acquisition

How to Manage MarTech—Interview by Scott Brinker of Chiefmartec

Author: Liam O'Connor
9 / 12 / 2016
martech-interview-lenati

Over the past several months, Scott Brinker of Chiefmartec and Lenati collaborated on a qualitative research study of how senior marketers — executives from start-ups to Fortune 500 enterprises — strategically manage marketing technology in their organizations. Senior Marketing Leaders from companies, such as Hilton, Microsoft, SAP, Adobe, Tableau, and Dun & Bradstreet to learn: […]

Pokémon Go Opens a New Door to Digital Marketing

Author: Fitz Jordan
8 / 5 / 2016

Retailers have been trying to leverage digital media to boost foot traffic for years. They’ve had some success with social media and the like, but Pokémon Go just made their dreams come true. Augmented reality games like Pokémon Go will allow businesses to purchase space and Pokémon-like objects in augmented realities that will attract users […]

How a DMP can Transform Your Customer-Centric Marketing

Author: Loren Bors
3 / 15 / 2016

Can a Data Management Platform (DMP) Accelerate Your Digital Marketing? E-commerce has replaced store openings at the center of retail growth strategy. According to PWC, almost 75% of all retail growth since 2000 has occurred online. As more commercial traffic moves online and more of that online traffic moves to mobile devices like phones and […]

High-Performance Engines or Cup Holders – Knowing What Matters Most to Your Customers

Author: Carrie Holmes
8 / 26 / 2015
Customer-Insights-Lenati

There’s a business-related urban legend that’s stuck with me all these years and it goes something like this. A high-end sports car manufacturer had just released their latest high performance luxury sports car. All the industry research had been done and the manufacturer knew they had all the winning elements. The dealerships were primed with […]

Finding Your New Customers in Your Best Customers

Author: Pam Spier
9 / 4 / 2013

Successful customer acquisition strategies rely on deep customer understanding, including insightful customer segmentations. However, lackluster segmentation can undermine acquisition efforts and lead them astray. In practice, segmentations often draw artful conclusions that lack real-world application, have disparate implementation across organizations or, when acted upon, fail to deliver intended results. In these situations, companies can benefit by taking a different approach to customer segmentation and targeting by using “bright spot” analysis.