Archives for: Tag: Customer Insights

Mine Your Data Before You Change Your Loyalty Program  

Author: Alison Rohrs
12 / 13 / 2017

Recently, a major retailer asked Lenati to assess its loyalty rewards program, which had first launched in the late 1990’s. By one metric—retention rate—the retailer’s program was still successful. But the program was failing to drive a large share of wallet, and execs wanted to know why. Because the program had existed for so long, […]

How a DMP can Transform Your Customer-Centric Marketing

Author: Loren Bors
10 / 15 / 2017

Can a Data Management Platform (DMP) Accelerate Your Digital Marketing? E-commerce has replaced store openings at the center of retail growth strategy. According to PWC, almost 75% of all retail growth since 2000 has occurred online. As more commercial traffic moves online and more of that online traffic moves to mobile devices like phones and […]

Customer Analytics: Moving Beyond KPIs

Author: COLLOQUY Staff
4 / 11 / 2017

An interview with Jonathan Adler, Director of Insights and Analytics. Originally published on Many organizations compile customer data and establish key performance indicators (KPIs), but there is immense value in going beyond the high-level numbers. As Director of Insights and Analytics, Jonathan Adler helps global brands understand what is required to become data-driven organizations. […]

The State of Phygital CX Today and How to Stay Ahead of the Curve

Author: Marisol Towbridge
4 / 27 / 2016

Physical and Digital Customer Experience Today and How to Optimize for Tomorrow   The intersection of digital and physical experiences seemed novel just a few years ago. Today, phygital interactions are less about novelty and more about meeting customers’ baseline expectations in the most seamless way possible.  Lenati was interviewed for a recent report by Forrester Research, […]

How Lenati Helped Goodwill Boost Sales 17%

Author: Evelyn Bozak
2 / 8 / 2016

In recent months, Goodwill of the Olympics and Rainier Region unveiled new retail stores that are delighting shoppers and improving sales. The effort to modernize up to thirty existing stores includes a new floor layout for Goodwill’s ever-changing merchandise, modern signage throughout the store and a testing station for electronics and lights, all designed to […]

The Ultimate Holiday Shopper Segmentation Guide

Author: Emily Hassell
12 / 19 / 2015

‘Tis the time of year where we like to pause, reflect and take a moment for a good dose of humor. As customers get into the gift-giving (and spending) spirit, we bring you “The Ultimate Holiday Shopper Segmentation Guide”—a complete segmentation framework for the season including personas, pain points, purchases and more. From Doorbuster Donna’s […]

High-Performance Engines or Cup Holders – Knowing What Matters Most to Your Customers

Author: Carrie Holmes
8 / 26 / 2015

There’s a business-related urban legend that’s stuck with me all these years and it goes something like this. A high-end sports car manufacturer had just released their latest high performance luxury sports car. All the industry research had been done and the manufacturer knew they had all the winning elements. The dealerships were primed with […]

Monetate Event Recap: A Personalized Customer Experience

Author: Martin Mehalchin
6 / 8 / 2015

With more and more of our clients prioritizing personalization as a top initiative (and asking for our help), it’s clearly become one of the hottest topics in customer experience (CX) and digital marketing. So when Monetate, (leader in personalization platforms), invited me to be a guest at their Customer Summit last month, I jumped at […]

Finding Your New Customers in Your Best Customers

Author: Pam Spier
9 / 4 / 2013

Successful customer acquisition strategies rely on deep customer understanding, including insightful customer segmentations. However, lackluster segmentation can undermine acquisition efforts and lead them astray. In practice, segmentations often draw artful conclusions that lack real-world application, have disparate implementation across organizations or, when acted upon, fail to deliver intended results. In these situations, companies can benefit by taking a different approach to customer segmentation and targeting by using “bright spot” analysis.