Archives for: Tag: Customer Retention

Pokémon Go Opens a New Door to Digital Marketing

Author: Fitz Jordan
8 / 5 / 2016

Retailers have been trying to leverage digital media to boost foot traffic for years. They’ve had some success with social media and the like, but Pokémon Go just made their dreams come true. Augmented reality games like Pokémon Go will allow businesses to purchase space and Pokémon-like objects in augmented realities that will attract users […]

Loyalty360: Lenati’s Holistic Approach to Customer Health

Author: Harrison Peralta
6 / 7 / 2016

Recently Lenati’s Clay Walton-House was invited to speak at the 9th annual Loyalty Expo in Orland Florida. During his session, “Developing a Holistic Measurement Plan for Managing Customer Health,” Clay discussed the importance of an enterprise approach to loyalty strategy and the implication this has for how companies measure “Customer Health”. The session delved into […]

Wine Marketing: How Emotion Drives Customer Loyalty

Author: Gina Cuff
10 / 15 / 2015

It’s a magical time of year for Washington wine. Wineries across Washington State are wrapping up on one of the earliest and hottest harvests in history, which means the 2015 vintage is likely to be a spectacular one. The longer growing season and the hotter, drier days produce wines that are more concentrated and complex […]

Integrated Customer Loyalty: Organizing for Customer-Centricity

Author: Clay Walton-House
10 / 12 / 2015

This article is the fourth of a year-long Lenati series titled “Way of the Future: An Integrated Approach to Loyalty Strategies.” For context and additional reading, see the first, second, and third articles of the series on The concepts of an “integrated approach to loyalty” and customer-centricity go hand-in-hand, as one begets the other. […]

Is Plenti a Success in Coalition Loyalty? It Still Depends.

Author: Gina Cuff
8 / 27 / 2015

Back in March, when the news that Plenti – a coalition loyalty program developed by American Express – would be launching in the US, we wondered if this country was finally ready to embrace this concept that has been wildly successful in both the UK and Canada. In the programs that have succeeded, we noted […]

Integrated Customer Loyalty: New Paradigms of Ease, Simplicity, Speed

Author: Clay Walton-House
8 / 12 / 2015
customer loyalty and retention strategy

Lenati’s Clay Walton-House is a Featured Panelist and Columnist for Loyalty 360. This article is the second of a year-long series titled “Way of the Future: An Integrated Approach to Loyalty Strategies.” For context and additional reading, see the first article of the series on For loyalty marketers today, approaching loyalty strategy in an […]