Archives for: Tag: Customer rewards

Infographic: Customer Rewards Program Earn Models

Author: Clay Walton-House
2 / 4 / 2015
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Customer rewards programs remain an important tactic in many loyalty marketers’ playbooks. However, the prevalence of these programs coupled with what is often a limited value proposition for customers, has led to increased consumer skepticism. For rewards programs to be successful in achieving desired customer behavior and loyalty, marketers must not be hasty in designing […]

Designing the Right Rewards Program for High-Tech Companies

Author: Katie Collier
7 / 15 / 2014

This blog is the fourth in a four-part series related to the Lenati whitepaper titled “Designing the Right Rewards Program for Your Business.” This particular post focuses on the high-tech industry and key considerations for loyalty marketers managing an existing rewards program, or building a new rewards program.  Other posts in this series cover Insurance, Banking, and Retail industries.

Designing the Right Rewards Program for Retail Customers

Author: Lauren Reus
6 / 30 / 2014

This blog is the third in a four-part series related to the Lenati whitepaper titled, “Designing the Right Rewards Program for Your Business.” This particular post focuses on the retail industry and key considerations for loyalty marketers managing an existing rewards program, or building a new rewards program. The previous two posts in this series covered the insurance and banking industries, and the final post will cover the high-tech industry.

Designing the Right Rewards Program for Insurance Customers

Author: Lauren Reus
6 / 4 / 2014
customer_rewards_infographic_Lenati_banner

This blog is the first in a four-part series related to the Lenati whitepaper titled, “Designing the Right Rewards Program for Your Business.” This particular post focuses on the insurance industry and key considerations for loyalty marketers managing an existing rewards program, or building a new rewards program. The following posts in this series will cover the banking, retail, and high-tech industries.