Archives for: Tag: KPI

Customer Analytics: Moving Beyond KPIs

Author: COLLOQUY Staff
4 / 11 / 2017
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An interview with Jonathan Adler, Director of Insights and Analytics. Originally published on Colloquy.com Many organizations compile customer data and establish key performance indicators (KPIs), but there is immense value in going beyond the high-level numbers. As Director of Insights and Analytics, Jonathan Adler helps global brands understand what is required to become data-driven organizations. […]

Make Content Marketing Effective: Choose the right KPIs – Part 3

Author: Christy Kelly
3 / 23 / 2016

Make Content Marketing Effective: Choose the right KPIs – Part 3 Measuring content marketing effectiveness is a growing priority for many organizations as they try to justify increases in content marketing spend. With only 30% of marketers claiming their programs are effective, marketers need to ensure they are choosing KPIs that will align teams around […]

Make Content Marketing Effective: Choose the Right KPIs – Part 2

Author: Christy Kelly
2 / 16 / 2016
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In part two of this three-part series, I explore strategies and KPIs for experienced content marketing organizations. To find your content marketing maturity level, take this online assessment. In my first post, I argued that the reason so many organizations fail to prove content marketing effectiveness is because they choose the wrong Key Performance Indicators […]

Make Content Marketing Effective: Choose the Right KPIs

Author: Christy Kelly
1 / 29 / 2016
Content-Marketing-Measurement-KPIs-Lenati

I’m worried about the future of Content Marketing. According to the 2016 Content Marketing Benchmark Study, only 30% of surveyed marketers consider their programs effective, down from 38% the year prior. Organizations are spending more of their marketing budgets on content marketing but aren’t proving its value. While some may claim technical inefficiencies or lack […]