Archives for: Tag: Lenati

5 Musts For A Successful Customer Engagement Program

Author: Martin Mehalchin
9 / 15 / 2017

As brands seek to remain relevant and deliver value to their customers in the digital age, customer engagement has become a focal point on the agenda. Marketers now know that engaged customers buy more, spread more word of mouth, and are more satisfied and loyal. A recent Loyalty Driver Modeling Poll conducted by Lenati found […]

Customer Analytics: Moving Beyond KPIs

Author: COLLOQUY Staff
4 / 11 / 2017
customer-analytics_customer-insights-strategy_Lenati

An interview with Jonathan Adler, Director of Insights and Analytics. Originally published on Colloquy.com Many organizations compile customer data and establish key performance indicators (KPIs), but there is immense value in going beyond the high-level numbers. As Director of Insights and Analytics, Jonathan Adler helps global brands understand what is required to become data-driven organizations. […]

Making the Right MarTech Bets [Infographic]

Author: Liam O'Connor
2 / 28 / 2017

As we’re all experiencing, the division between Marketing and IT has been rapidly shrinking over the past couple of years. Today, marketing teams are expected to be digitally savvy MarTech leaders, which can feel both empowering and overwhelming. With over 3,800 solutions documented, many marketers struggle to understand how to make the right MarTech investments for […]

What You Need to Know About Successful Loyalty Program Design

Author: Guest Contributor, Jim Tierney
2 / 28 / 2017
Loyalty Program Design - Lenati

Loyalty programs are often the lifeblood for many marketers, especially when customer experience is top of mind. For many brands, their loyalty program design is a crucial element of their customer engagement strategies. Loyalty360 caught up with Pam Spier, a Senior Manager at Lenati, to find out more about loyalty program design and how to […]

Q&A: Driving a Top-Down Plan for Customer Centricity

Author: COLLOQUY Staff
1 / 26 / 2017
plan for customer-centricity - lenati

An interview with Clay Walton-House, Customer Retention and Loyalty Lead Originally published on Colloquy.com Many organizations have tackled customer centricity with varying degrees of success. To effectively establish an enterprise-wide customer-centric mindset, change management is the key: focusing not on the content of the change, but the change itself. As a principal at Lenati, Clay […]

Macy’s Needs to Address Relevancy to Ignite Brand Loyalty

Author: Guest Contributor, Jim Tierney
1 / 9 / 2017
Macys-Retail-CX-Lenati

Sinking sales and profits, plunging net income and same-store sales, and evolving customer shopping preferences and patterns have, unfortunately, shadowed venerable retailer Macy’s during the past couple of years. This week company officials announced a series of actions to streamline its store portfolio, intensify cost efficiency efforts, and execute its real estate strategy (including the […]

From the Executive Suite: Effective Sales Enablement Strategies

Author: Dailah Lester
12 / 1 / 2016
sales-enablement-executive-perspective

Top of mind for sales executives today: How do I equip my sellers with the right tools and resources—at the right time—to optimize customer engagements and increase sales productivity?  Lenati recently hosted an Executive Leadership Roundtable in partnership with Highspot, with Senior Sales Enablement Executives looking to modernize their sales teams. The Executives represented companies that […]

CX Day Recap: Keynote Learnings from the Most Customer-Centric City in the World!

Author: David Dorrian
10 / 7 / 2016
cx-customer-experience-lenati-cxpa-cxday

The CX Day celebration put on by the CXPA-Seattle Chapter, and sponsored by Lenati, was well-received and well-attended. (Actually the highest attended CX Day celebration event globally, which we are very proud of.) The keynote speaker, Curtis Kopf, was particularly exceptional. With experience in driving customer obsession at Amazon, Microsoft, Alaska, and now Premera, Curtis […]

CX Day: Practical Innovation In The Age Of The Customer

9 / 30 / 2016
cxday-2016 Lenati

Join us this year to celebrate CX Day in Seattle with an evening focused on practical CX innovation!  Regardless of industry, companies are facing disruption caused by emerging technologies and ever-changing customer expectations. To thrive in this sea of disruption, companies are asking: How do we innovate? What will set us apart? How do we take […]