Recently, a major retailer asked Lenati to assess its loyalty rewards program, which had first launched in the late 1990’s. By one metric—retention rate—the retailer’s program was still successful. But the program was failing to drive a large share of wallet, and execs wanted to know why. Because the program had existed for so long, […]
Archives for: Tag: Loyalty program
Loyalty programs are often the lifeblood for many marketers, especially when customer experience is top of mind. For many brands, their loyalty program design is a crucial element of their customer engagement strategies. Loyalty360 caught up with Pam Spier, a Senior Manager at Lenati, to find out more about loyalty program design and how to […]
A Customer Experience Series on Mobile Integration in Retail Today, the customer path to purchase is a complex web of interactions and experiences across digital and physical channels. Mobile is the indispensable common denominator that is guiding, informing and influencing the customer through their journey. For those retail brands that can successfully and seamlessly […]
With the news earlier this year that Expedia purchased Orbitz coupled with Priceline’s plans to acquire Rocketmiles, online travel agencies (OTAs) are shrinking and changing overnight. Because we work with many clients in hospitality and travel industries, we have to keep a close eye. These abrupt market changes and acquisitions cause confusion, not only for […]
With the recent announcement that Expedia has made a bid to purchase Orbitz, the world of online travel agencies (OTAs) is shrinking. Dramatically. If the deal goes through (it likely will), there will be two major OTAs left standing – Expedia and Priceline. And while consumers still have plenty of choice regarding where to purchase […]
Plenti, the new loyalty program just announced by American Express, is touting itself as the “first U.S.-based coalition loyalty program.” For those who have been involved in the loyalty marketing world for more than a few years, there’s something oddly familiar about what Plenti is offering. First, what is a coalition program? Typically, it’s a […]
Lenati’s own Kris Klein and Clay Walton-House recently had the opportunity to contribute to a Forrester B2B Loyalty Marketing Report, B2B Loyalty, The B2C Way, published by Forrester analyst Emily Collins. In the article, Collins conveys the applicability of B2C marketing strategy in a B2B environment. All customers, whether business or consumer, want to feel […]
Whole Foods recently launched a customer loyalty program pilot in the greater Philadelphia market, and on the surface, it doesn’t appear too differentiated from other grocery rewards programs. Customers earn one point per dollar spent, and will receive offers and rewards based on their purchase patterns—hardly anything that loyalty marketers would count as innovative. Yet […]
This blog is the fourth in a four-part series related to the Lenati whitepaper titled “Designing the Right Rewards Program for Your Business.” This particular post focuses on the high-tech industry and key considerations for loyalty marketers managing an existing rewards program, or building a new rewards program. Other posts in this series cover Insurance, Banking, and Retail industries.
This blog is the third in a four-part series related to the Lenati whitepaper titled, “Designing the Right Rewards Program for Your Business.” This particular post focuses on the retail industry and key considerations for loyalty marketers managing an existing rewards program, or building a new rewards program. The previous two posts in this series covered the insurance and banking industries, and the final post will cover the high-tech industry.