Archives for: Tag: Marketing automation

How a DMP can Transform Your Customer-Centric Marketing

Author: Loren Bors
3 / 15 / 2016

Can a Data Management Platform (DMP) Accelerate Your Digital Marketing? E-commerce has replaced store openings at the center of retail growth strategy. According to PWC, almost 75% of all retail growth since 2000 has occurred online. As more commercial traffic moves online and more of that online traffic moves to mobile devices like phones and […]

The Modern Marketing Reality – Marketing Starts with a Quota [Infographic]

Author: Carrie Holmes
11 / 30 / 2015
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A few weeks ago we talked about the Death of the Sales Funnel with buyers calling the shots for how, where and when they want to talk to sales. The flip side of the coin is the transformation of marketing and their role in the buyer journey.  Now Marketing owns a quota to bring the […]

Marco. Polo. Using Predictive Analytics and Marketing Automation to “Catch” Prospects.

Author: Carrie Holmes
7 / 17 / 2015
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Remember playing Marco Polo in the swimming pool? If you were “it” you had to close your eyes and call out “Marco.” Everyone else had to reply “Polo” making it easier for you to try to catch them.  Being “it” was frustrating.  You couldn’t see where the others were and in the end, making a […]