Archives for: Tag: Marketing

Getting the Most out of Your Content Marketing Budget

Author: Christy Kelly
6 / 8 / 2016

According to a recent research study conducted at Lenati, 92% of marketers note that even with content marketing growing in priority with senior leadership teams, it still only accounts for less than ¼ of their total marketing budget. As pressures rise to outperform growth metrics year over year, content marketers will have to become proactive […]

4 Lessons Marketers Can Learn from Prince

Author: Christy Kelly
4 / 26 / 2016

In Recent Tragedy of Prince’s Death, There Are 4 Lessons in Marketing We Can Learn From His Legacy    Last week we lost a legend, one that transcended categories, and capture the attention and hearts of millions. Multiple generations put their differences aside to mourn the passing of one Prince Rogers Nelson, and share their stories and insights […]

5 Things the New Google Audience 360 DMP Must Do to Be Successful

Author: Loren Bors
4 / 13 / 2016

Google Announces New Analytics 360 Platform   Google just rolled out a key addition to its marketing suite, Analytics 360, to compete with industry incumbents Oracle and Adobe Audience Manager. In many ways, Google is the ideal company to maintain such technology because it already knows so much information about its users. Worldwide, Google responds […]

The Economics of Content Marketing: ‘Stock and Flow’

Author: Chris Sullivan
7 / 30 / 2015
content-marketing-lenati

Five years ago, Robin Sloan wrote a blog post for Snarkmarket exploring the economic terms “Stock” and “Flow” within a modern marketing context. For those who didn’t suffer through an economics degree, imagine stock as your bank account balance and flow as your weekly wage. The concepts are clearly related, but distinctly different – a […]