Archives for: Tag: Personalization

Home Depot Builds Customer Loyalty Through Value-Added Experiences

Author: Guest Contributor, Jim Tierney
2 / 24 / 2017

With a total of 2,278 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces, and Mexico, Home Depot is as familiar a name in retail home goods as any. Founded in 1978, Home Depot, the world’s largest home improvement retailer, knows how to generate customer loyalty, customer engagement, and memorable […]

Can Whole Foods Attain Greater Differentiation Through Customer Loyalty?

Author: Guest Contributor, Jim Tierney
11 / 9 / 2016
Whole foods loyalty rewards program - Lenati

When Whole Foods launched a customer loyalty program pilot in the greater Philadelphia market in February 2015, Clay Walton-House, Principal and Lead of Lenati’s Customer Retention & Loyalty Practice, didn’t think it appeared too differentiated from other grocery rewards programs. “Customers earn one point per dollar spent, and will receive offers and rewards based on their purchase patterns—hardly […]

Accelerate Your Enterprise Lead Generation Funnel (Infographic)

Author: Christy Kelly
10 / 6 / 2016

We hear it all the time: marketing and sales organizations are given high year-over-year growth targets with flat or reduced budgets. They are challenged to do more with less: produce more qualified leads, increase sales capacity, improve the return on marketing investment (ROMI), and ultimately drive bigger business impact. Traditionally, teams would invest in two […]

The Future of Retail [Infographic]

Author: John Ibbotson, Retail Vision Guest Contributor
11 / 18 / 2015

Originally published by Retail Vision and re-printed with permission. Lenati’s Customer Experience Retail Expert, Martin Mehalchin, was recently interviewed by Retail Vision for our perspective on “The Future of Retail.” Along with Martin’s outlook on the blurred lines between physical and digital retail, Martin shares that personalization will be increasingly important for retailers in order to stay relevant. Other themes […]

How Close are Retailers to Personalization?

Author: Martin Mehalchin
6 / 16 / 2015

Originally published on Last month I was a guest of personalization vendor Monetate at their customer Summit in Philadelphia. In her CEO keynote, Lucinda Duncalfe introduced a concept she calls the “Five Stages of Personalization.” In essence it’s a maturity model for marketers and e-commerce professionals looking to develop a personalized approach to how they […]

Monetate Event Recap: A Personalized Customer Experience

Author: Martin Mehalchin
6 / 8 / 2015

With more and more of our clients prioritizing personalization as a top initiative (and asking for our help), it’s clearly become one of the hottest topics in customer experience (CX) and digital marketing. So when Monetate, (leader in personalization platforms), invited me to be a guest at their Customer Summit last month, I jumped at […]