Archives for: Tag: Predictive analytics

Customer Analytics: Moving Beyond KPIs

Author: COLLOQUY Staff
4 / 11 / 2017
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An interview with Jonathan Adler, Director of Insights and Analytics. Originally published on Colloquy.com Many organizations compile customer data and establish key performance indicators (KPIs), but there is immense value in going beyond the high-level numbers. As Director of Insights and Analytics, Jonathan Adler helps global brands understand what is required to become data-driven organizations. […]

Accelerate Your Enterprise Lead Generation Funnel (Infographic)

Author: Christy Kelly
10 / 6 / 2016
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We hear it all the time: marketing and sales organizations are given high year-over-year growth targets with flat or reduced budgets. They are challenged to do more with less: produce more qualified leads, increase sales capacity, improve the return on marketing investment (ROMI), and ultimately drive bigger business impact. Traditionally, teams would invest in two […]

The Modern Marketing Reality – Marketing Starts with a Quota [Infographic]

Author: Carrie Holmes
11 / 30 / 2015
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A few weeks ago we talked about the Death of the Sales Funnel with buyers calling the shots for how, where and when they want to talk to sales. The flip side of the coin is the transformation of marketing and their role in the buyer journey.  Now Marketing owns a quota to bring the […]

It’s About Time Marketing Takes a Quota

Author: Carrie Holmes
11 / 10 / 2015
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Yep.  That’s right.  It’s time marketing takes a quota. I’m not talking about moving everyone to comp plans.  I’m talking about committing to a quota for delivering marketing qualified, sales-ready leads.  Although it sounds fairly straight forward, the path to modern revenue marketing can be fraught with potholes. Before you can sign up for a […]

Marco. Polo. Using Predictive Analytics and Marketing Automation to “Catch” Prospects.

Author: Carrie Holmes
7 / 17 / 2015
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Remember playing Marco Polo in the swimming pool? If you were “it” you had to close your eyes and call out “Marco.” Everyone else had to reply “Polo” making it easier for you to try to catch them.  Being “it” was frustrating.  You couldn’t see where the others were and in the end, making a […]