Archives for: Tag: Retail

How a DMP can Transform Your Customer-Centric Marketing

Author: Loren Bors
10 / 15 / 2017

Can a Data Management Platform (DMP) Accelerate Your Digital Marketing? E-commerce has replaced store openings at the center of retail growth strategy. According to PWC, almost 75% of all retail growth since 2000 has occurred online. As more commercial traffic moves online and more of that online traffic moves to mobile devices like phones and […]

Home Depot Builds Customer Loyalty Through Value-Added Experiences

Author: Guest Contributor, Jim Tierney
2 / 24 / 2017
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With a total of 2,278 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces, and Mexico, Home Depot is as familiar a name in retail home goods as any. Founded in 1978, Home Depot, the world’s largest home improvement retailer, knows how to generate customer loyalty, customer engagement, and memorable […]

Macy’s Needs to Address Relevancy to Ignite Brand Loyalty

Author: Guest Contributor, Jim Tierney
1 / 9 / 2017
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Sinking sales and profits, plunging net income and same-store sales, and evolving customer shopping preferences and patterns have, unfortunately, shadowed venerable retailer Macy’s during the past couple of years. This week company officials announced a series of actions to streamline its store portfolio, intensify cost efficiency efforts, and execute its real estate strategy (including the […]

Amazon Go Shows That Most Retailers Still Haven’t Learned

Author: Martin Mehalchin
12 / 6 / 2016
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This week in retail started with the news that Amazon would be opening Amazon Go, a cashier-free, app-based shopping experience concept that I am almost certain will grow into a chain with hundreds, if not thousands, of locations. Amazon pretty much invented e-commerce and now they are sending clear signals that they intend to reinvent […]

Improving the Retail Customer Experience for Haute Couture Collaborations

Author: Meg Tronquet
12 / 9 / 2015
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Fast fashion retailer H&M recently launched its latest haute couture collaboration with French design house Balmain. Within minutes of the launch, the line sold out both online and in stores, leaving hordes of frustrated and disappointed customers. Historically, designers pair with fast fashion retailers to bring haute couture to the masses and to make previously […]

The Future of Retail [Infographic]

Author: John Ibbotson, Retail Vision Guest Contributor
11 / 18 / 2015
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Originally published by Retail Vision and re-printed with permission. Lenati’s Customer Experience Retail Expert, Martin Mehalchin, was recently interviewed by Retail Vision for our perspective on “The Future of Retail.” Along with Martin’s outlook on the blurred lines between physical and digital retail, Martin shares that personalization will be increasingly important for retailers in order to stay relevant. Other themes […]

Lenati Speaking at Engagement Expo on The CX Retail Revolution

Author: Mark Johnson, Loyalty360 Contributor
10 / 27 / 2015
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Goodwill’s Customer Experience Redesign Resonates With Consumers of all Ages This article was originally published on EngagementExpo.com Goodwill occupies a firmly established place in our culture. However, that does not mean it is also immune from the customer experience challenges that so many businesses face today. Consumer behaviors and attitudes are changing. Technology is a factor […]

The Retail Revolution: It’s Not Just About the Customer Experience

Author: Martin Mehalchin
8 / 13 / 2015
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I’ve been pointing out the trend toward blended physical/digital (“phygital”) retail experiences for several years now. The momentum around this continues to grow as born-online brands like Nasty Gal and Bonobos rush to open stores and established names like Bloomingdales and Nike focus on bringing digital into their physical stores. So far the focus has […]

How Starbucks Pioneered Mobile and Reaped Rewards

Author: Krista Gunstone
6 / 25 / 2015
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A Customer Experience Series on Mobile Integration in Retail   Today, the customer path to purchase is a complex web of interactions and experiences across digital and physical channels. Mobile is the indispensable common denominator that is guiding, informing and influencing the customer through their journey. For those retail brands that can successfully and seamlessly […]

How Close are Retailers to Personalization?

Author: Martin Mehalchin
6 / 16 / 2015
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Originally published on RetailWire.com Last month I was a guest of personalization vendor Monetate at their customer Summit in Philadelphia. In her CEO keynote, Lucinda Duncalfe introduced a concept she calls the “Five Stages of Personalization.” In essence it’s a maturity model for marketers and e-commerce professionals looking to develop a personalized approach to how they […]