Archives for: Tag: Sales Enablement Strategy

From the Executive Suite: Effective Sales Enablement Strategies

Author: Dailah Lester
12 / 1 / 2016
sales-enablement-executive-perspective

Top of mind for sales executives today: How do I equip my sellers with the right tools and resources—at the right time—to optimize customer engagements and increase sales productivity?  Lenati recently hosted an Executive Leadership Roundtable in partnership with Highspot, with Senior Sales Enablement Executives looking to modernize their sales teams. The Executives represented companies that […]

Why Your Sales Initiative Won’t Work

Author: Jared Dodson
3 / 3 / 2016

Sales organizations have been trying to ‘crack the sales code’ ever since selling became a profession. Every few years someone comes up with a new sales methodology that claims to hold the secret sauce that will significantly increase sales growth and catapult companies to new successes. Recently there has been an explosion of sales enablement […]

Key Success Factors for Implementing Sales Enablement

Author: Dailah Lester
2 / 23 / 2016
Data and Analytics

Enabling sellers to be more efficient and impactful is difficult. Technology is one aspect of sales enablement that is helping companies increase productivity. The challenge is identifying the technology vendor that will provide the performance improvements for your business and will be easy to deploy. In a recent webinar hosted by Smart Selling Tools—Jen Winter, […]

Top 5 Reasons You Need to Implement Sales Enablement in 2016

Author: Dailah Lester
12 / 18 / 2015
Sales-Enablement-Strategy-Lenati

The Aberdeen Group recently released a report on Why Sales Enablement is a Must Have. Aberdeen’s research discovered that 60% of best-in-class organizations have a formal competency to ensure that marketing has extensive visibility into the sales team’s utilization of content. Sales Enablement is no longer a trend. Organizations have dedicated roles for ensuring that […]