Archives for: Tag: Segmentation

How Lenati Helped Goodwill Boost Sales 17%

Author: Evelyn Bozak
2 / 8 / 2016
Goodwill-customer-experience-retail-Lenati-millennial

In recent months, Goodwill of the Olympics and Rainier Region unveiled new retail stores that are delighting shoppers and improving sales. The effort to modernize up to thirty existing stores includes a new floor layout for Goodwill’s ever-changing merchandise, modern signage throughout the store and a testing station for electronics and lights, all designed to […]

The Ultimate Holiday Shopper Segmentation Guide

Author: Emily Hassell
12 / 19 / 2015
Lenati-Holiday-Card---Marketing-and-Sales-Consultancy-Segmentation-2015

‘Tis the time of year where we like to pause, reflect and take a moment for a good dose of humor. As customers get into the gift-giving (and spending) spirit, we bring you “The Ultimate Holiday Shopper Segmentation Guide”—a complete segmentation framework for the season including personas, pain points, purchases and more. From Doorbuster Donna’s […]

It’s Nothing Personal…Unless it’s Small Business

Author: Carrie Holmes
9 / 15 / 2015
B2B marketing strategy small business Lenati

We’ve all heard the old adage “it’s just business,” but to a small business owner, it’s actually so much more. More often than not they’ve invested countless hours caring for, nurturing, squeezing every ounce of productivity out of their resources to help their business grow. Because of the time, energy and commitment they invest in […]

Finding Your New Customers in Your Best Customers

Author: Pam Spier
9 / 4 / 2013

Successful customer acquisition strategies rely on deep customer understanding, including insightful customer segmentations. However, lackluster segmentation can undermine acquisition efforts and lead them astray. In practice, segmentations often draw artful conclusions that lack real-world application, have disparate implementation across organizations or, when acted upon, fail to deliver intended results. In these situations, companies can benefit by taking a different approach to customer segmentation and targeting by using “bright spot” analysis.