LENATI CASE STUDY: MICROSOFT SOCIAL MARKETING OPERATING MODEL

Lenati led the development of a global program to address previous inefficiencies in Microsoft’s social marketing, including fragmented execution, redundancy, inconsistent tools and metrics.

The program was grounded in both the client’s business objectives and in their customer’s journey – clarifying the roles and responsibilities for the global team while rationalizing Microsoft’s local social presence across international markets.  It included an in-depth execution guide for setting up auditing, measurement, governance, resourcing, content, and execution.

The end result was a more efficient system for Microsoft, a more consistent customer experience from market to market, and a framework for localizing content and messaging.

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