Loyalty 2030: Innovation Cultivated Through Loyalty

Lenati Customer Loyalty & Retention Strategists Presenting on The Future of Loyalty at Loyalty Expo in Orlando on May 2.

Seattle, WA – Loyalty Expo selected Lenati, a leading marketing strategy firm, to speak on The Evolving Thinking Behind Loyalty Programs of the Future.

Principal and Head of the Customer Loyalty Practice, Clay Walton-House, and Senior Manager, Pam Spier, will focus on innovative and disruptive approaches and what this means within the context of loyalty.

“This is an exciting time for loyalty,” says Spier, “More companies are moving beyond conventional loyalty programs, and starting to integrate loyalty across the company to improve the customer experience—creating a much bigger impact.”

The presentation will highlight how Loyalty Marketers can start “future-proofing” their loyalty strategies. “It’s important for every marketer to start thinking about the macro consumer trends and how they will impact your industry and company—not two years from now, but five to ten years from now,” says Walton-House.

In this session, participants will learn:

  • How to position “loyalty programs” in light of a shifting landscape
  • Macroeconomic and consumer trends shaping innovation in loyalty
  • Examples of innovation in action
  • Best practices for driving a disruptive strategy for your company

Anyone willing to think more broadly about where they might take Loyalty in the future should attend this session.

Find out more about this session at loyaltyexpo.com.

About Lenati:
Lenati is a marketing strategy firm committed to helping the world’s leading brands build customer loyalty and generate business growth. As a highly-specialized firm, Lenati’s primary expertise is focused on B2C and B2B loyalty and customer experience. Lenati has partnered with clients such as Nike, Starbucks, Adobe, Expedia, Hilton, Philips, Nordstrom, Microsoft, T-Mobile, and more. Find out more at lenati.com

About Loyalty Expo:
Loyalty Expo is a true Voice of the Customer-driven, best practice-focused customer loyalty and reward conference. By attending, you’ll have the opportunity to network with hundreds of your fellow marketers and hear how they are reaching their customer relationship-building goals. Presented by Loyalty360 – Association for Customer Loyalty, Loyalty Expo is one of the industry’s premier events and a reputable forum to meet and discuss the challenges facing brands today. Find out more at Loyaltyexpo.com.

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