The Art and Science of Engineering Customer Experiences

Design Thinking and Customer Experience

A Customer Experience (CX) Designer’s role is one of keeping focus on how people, products, and systems interact. This article outlines how customer experience came to be, how it works, and how it can be leveraged to build a better connection between a business and its customers.

Download this article to learn more about:

  • The process of design thinking in the customer experience context
  • Moving from products to experiences
  • Designing for a customer journey
  • Building blocks for customer experience design: discovery, testing and ideation

About Lenati: We are a marketing and sales strategy consultancy that helps companies acquire, grow, and retain customers. Our clients come to us to build market leadership, whether through radical innovation or intelligent evolution. Learn more about our Customer Experience Service.