The Future of Consumer Loyalty

Even with a superior product, brands that only rely on traditional loyalty programs can lose to competitors who create a superior experience.

Empowered by technology, the demands of the 21st-century consumer have drastically changed. The modern consumer expects brands to provide tailored products and services—how they want it, when and where they want it—and they are willing and ready to switch to brands that best serve these demands. Fortunately, according to Forrester, “91% of retail customers who feel valued stay with the brand”.

In this White Paper we share our perspective on:

  • Current state of loyalty programs
  • Importance of tapping into behavioral and emotional loyalty
  • Three steps to building emotional loyalty
  • Leveraging technology to foster emotional loyalty
  • ROI of emotional loyalty programs

Learn more about Lenati’s customer retention and loyalty service.

Published: November 30th, 2018


Some of the world’s most valuable brands engage Lenati to help them ACQUIRE, GROW & RETAIN CUSTOMERS. We work on critical initiatives that transform marketing and the customer relationship.
Learn more about our Customer Retention and Loyalty Services.