Marketing Technology—A Strategic Approach to Drive Business Value

Read this presentation to learn how leading Marketing Executives approach Marketing Technology (MarTech).

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A New Methodology for Predicting the ROI of a Loyalty Program

Learn how Lenati uses customer insights and data-driven simulation to predict the ROI of customer loyalty programs.

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Sales Enablement Optimizer

Sales enablement evaluation and planning tool to help sales leaders benchmark their performance and identify high value growth opportunities.

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Customer Journey Mapping vs. Customer Lifecycle [Infographic]

Learn the four core views of the customer’s experience that apply to CX. Standardizing the language around these four views is critical to the practice of CX.

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Accelerate Your Enterprise Lead Generation Funnel [Infographic]

With recent advances in marketing technology, now marketers can do more with less by investing in “growth accelerators.” Learn how to generate growth at every stage within the funnel.

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Marketing Technology as a Strategic Asset

Real-life examples of leading marketing executives achieving growth, agility and stability by strategically managing their marketing technology stacks.

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Making the Case for Sales Enablement

This presentation helps build the business case for implementing sales enablement in your sales organization and provides next steps for getting started.

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Modern Marketing Starts with a Quota [Infographic]

Marketing now owns a quota to bring the right prospects in the door and deliver sales-ready leads that are more likely to convert.

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Integrating Customer Experience and Customer Loyalty

Learn how to build a customer-centric organization by integrating customer experience and customer loyalty.

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The Death of the Sales Funnel [Infographic]

The new reality for sales organizations as buyers dictate the buying experience. Learn how sales will have to adapt.

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B2B Customer Experience

Download the latest B2B Customer Experience article for a deep dive on customer experience, customer insights and tools to apply in a commercial context.

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The Art and Science of Engineering Customer Experiences

Learn how customer experience came to be and how it can be leveraged to build customer connections.

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What's a Customer Experience Worth?

Download this article to learn more about the importance of customer experience to drive business growth, and find industry-related stats and figures.

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The Loyalty - Customer Experience Connection

Understand how customer experience is tied to long-term customer retention and build an integrated approach.

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Breakthrough Customer Acquisition Strategies

Rebuild your customer acquisition strategies based on customer behavior and market opportunity.

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Social CRM Strategy for Loyalty Marketers

Download this presentation to learn how to utilize the right social media CRM strategy to to enhance and maximize customer loyalty.

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Designing the Right Rewards Program for Your Business

Download this whitepaper to learn how to develop and execute ROI-positive Rewards Programs and learn from well-known brands.

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Customer Journey Mapping: Improve Customer Loyalty

Learn about customer journey mapping – finding opportunities for sales and customer loyalty in omnichannel environments.

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Customer Rewards Program Earn Models [Infographic]

Check out Lenati’s infographic on the four most common customer rewards program earn models.

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Customer Experience in Omnichannel

Learn how to connect with customers and gather insights to create a holistic customer experience across all channels.

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The Customer Experience Research Toolbox

The New CX Toolbox – a deep dive on the tools that help us build a better understanding of customer perceptions and preferences.

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Design Thinking and Customer Experience

A deep dive on the CX design process, and how it can be used to drive innovation in business and customer experience.

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10 Key Customer Experience Principles

Build a customer-centric business. Download The Ten Key CX Principles to learn about the foundations of Customer Experience.

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Building a World-Class Sales Team

Learn how to increase your sales team’s effectiveness and understand which sales initiatives will have the greatest impact on your business.

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