Customer Retention and Loyalty
In today’s hyper-competitive, on-demand marketplace, customer retention and loyalty can no longer be addressed by “one size fits all” programs. Developing relationships with customers begins and ends with providing real, tangible value across the customer journey and delivering an experience that meets individual needs, preferences, and desires.
From individual programs to holistic brand strategies, we can help you build a framework for fostering behavioral and emotional loyalty to drive deeper engagement with your customers.
Our Customer Retention and Loyalty Services include:
Loyalty Insights and Analytics | Understanding who your customers are and what matters to them is critical to retention and loyalty strategy. We can execute research and conduct data analytics to develop a 360 degree view of your customer and uncover key behavioral drivers.
Retention and Loyalty Strategies | It’s important to address both behavioral and emotional loyalty as you build your strategic vision. We can help you develop or refine your vision, identify realistic ROI tactics, and establish a plan to holistically engage your customers.
Program Design | Effective loyalty programs are based on a combination of business goals and customer wants and needs. We can help you design the right program to make your customers feel engaged, rewarded, and influence end-behavior that will drive business results.
Program Management | Lenati offers Loyalty Program Management and expertise for brands that need to maximize program performance, customer lifetime value, and company profitability.
Advanced Marketing Capabilities | Personalization, triggered real-time communications, social integration, and omnichannel experiences are integral to a productive retention and loyalty strategy. We can help you evolve your marketing organization to deliver on these modern paradigms for optimal customer engagement.
Technology Evaluation and Selection | Finding the right technology solutions to enable your retention and loyalty strategy can be a daunting task. We can help you leverage third-party expertise to evaluate the landscape of technologies—whether CRM or marketing platforms, loyalty platforms, social tools, or others—to best deliver your customer strategy, weighing tradeoffs and ROI.
Designing the Right Customer Rewards Program for your Business
Learn how to develop and execute ROI-positive rewards programs and learn from well-known brands.