This Slideshare deck, is a great resource for marketers to learn how to utilize Customer Journey Mapping to better understand your customers. It provides you with the 5 steps you need to build a customer journey map for your organization.
Making connections with customers in this complex world is a challenge marketers face on a daily basis. With the invention of new technologies and devices the multi-channel approach has grown out dated in favor of an omni-channel approach. With the increase in channel options, touchpoints and ways to interact with your products and your brand, customer’s paths to purchase are not often linear. Understanding your customers experience and in particular, their journey with your product, can prove to provide clarity for how you can solve business problems such as driving a purchase or repeat purchase.