Making the Right MarTech Bets [Infographic]

Author: Liam O'Connor
2 / 28 / 2017

As we’re all experiencing, the division between Marketing and IT has been rapidly shrinking over the past couple of years. Today, marketing teams are expected to be digitally savvy MarTech leaders, which can feel both empowering and overwhelming.

With over 3,800 solutions documented, many marketers struggle to understand how to make the right MarTech investments for their organization.

The path to MarTech success starts with the right strategy, which includes the right selection of solutions, executive buy-in, talent, and building for agility.

The infographic below illustrates how leading marketing executives have executed MarTech strategy effectively and provides guidance for you as you move down the path of successful MarTech adoption.

Note: This infographic is a compilation of research conducted by Lenati.com and Chiefmartec.com. For more detailed research findings, download “Marketing Technology as a Strategic Asset.”

Lenati - Making the Right MarTech Bets Infographic

Note: This infographic is a compilation of research conducted by Lenati.com and Chiefmartec.com. For more detailed research findings, download “Marketing Technology as a Strategic Asset.”

[This article was originally published on MarTech Today.]

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About the Author

Liam O’Connor is a Principal at Lenati where he leads the Customer Acquisition Team. He has over 15 years of management consulting experience leading major marketing and sales transformation initiatives with Fortune 500 clients across industries, with significant depth in the technology sector. His particular areas of expertise include B2B marketing and sales management, lifecycle marketing programs, marketing technology and marketing analytics. Past clients include Adobe, Microsoft, Cisco, Dell, SAP, IBM, Symantec, Epicor, Agilent, British Telecom, ADP, Humana, Hilton, Callaway Golf and Rosetta Stone.

Tai Bonfiglio is a Manager at Lenati with over 10 years of B2B and B2C marketing experience. She is respected for her customer-centric thinking and has been recognized for her ability to innovate and think critically about the business, the competition, and customer engagement.

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