Lenati is looking forward to attending the Adobe Summit in Las Vegas from March 26th through March 29th. The Adobe Summit provides a fantastic opportunity to learn how brands are leveraging different pieces of the Experience Cloud to help enable their businesses, and gives us valuable insight into the future Experience Cloud product roadmap.
“This year I’m really interested in how B2B companies are successfully leveraging the Adobe Experience into their existing CRM stack,” says Kirk Johnson, a Partner at Lenati. “We’ve seen more and more of our B2B clients investing in improving the prospect experience and I believe Adobe can play a strong role here.”
The Summit will feature speakers from Adobe, including President and CEO Shantanu Narayen, EVP and GM of Digital Experience Brad Rencher, and EVP and CMO Ann Lewnes. Several leaders in the marketing technology space will also present, Chief Digital Officer at Coca-Cola David Godsman and VP Of Partnerships at Facebook Gene Alston.
“Adobe is a long-term client of ours and it is always exciting to witness the incredible impact they are having on empowering the customer experience and driving innovation in the marketing technology landscape,” Liam O’Connor, Principal at Lenati, added. “We find the speakers and sessions to be incredibly valuable.”
Our primary focus at Lenati is helping our clients transform their prospects’ and customers’ experience in ways that drive lasting business impact. Many of our clients use the Adobe Experience Cloud, this gives us a unique opportunity to connect with them while we’re at the conference and discuss how what we’re learning applies to their business.
Lenati will be sharing updates live from the event and will provide a post-event point of view. If you’re attending Adobe Summit and you’d like to connect with Kirk and Liam, send us an email or feel free to reach out on Linkedin.