Lenati is looking forward to attending the MarTech Conference from October 1st to the 3rd in Boston. MarTech Conference is designed to help you discover, learn, and connect with others passionate about the challenges of modern marketing. Attendees will leave with best practices and relevant case studies from senior marketers and experts in Marketing Technology.
Kirk Johnson, Partner at Lenati, will be presenting on “Solving Human Problems: A Case for Martech and Design Thinking,” on Tuesday at 2:30 P.M. in the Management Break-out Session.
This session will walk through real-life applications in design thinking (powerful mindset, repeatable process, specific tools), giving the audience a “hands-on learning” in design thinking (and design doing) style.
Johnson brings nearly 20 years of experience as a consultant and executive helping clients design and improve their digital marketing experience and improve their acquisition and retention efforts.
Attendees will get a deeper understanding of how design thinking can become a driver growth in the “experience economy” and dive into real client case studies.
Lenati will be sharing updates live from the event and will provide a post-event point of view. If you’re attending MarTech Conference and you’d like to connect with Kirk, send us an email or feel free to reach out on Linkedin.