Putting the Pieces Together: Tips for Connecting Fragmented Data

Author: Krista Gunstone
6 / 20 / 2019

Consumers increasingly expect an omnichannel shopping experience, and retailers are beginning to feel the urgency to respond. According to a recent Shopgate report, more than two-thirds (67 percent) of retailers now say omnichannel retailing will be a priority in 2019. Many of these omnichannel initiatives, however, will fall short of customer expectations due to one key challenge: gaps in customer data.

To read more, check out the original article at Total Retail.

About the Author

Krista Gunstone leads the retail vertical at Lenati, the strategy and design division of ProKarma. Her expertise is in customer experience design, retail transformation, customer loyalty and retention. She has a decade of experience building transformative customer experiences for some of the world’s top consumer brands including Nike, Nordstrom, American Eagle, Foot Locker, REI, The North Face, Microsoft, and T-Mobile. She has a proven track record of leading complex enterprise technology implementations, product launches and experience design pilots, always with a focus on driving lasting customer loyalty and long-term profitability. Her background spans industries such as retail, fashion, technology, travel and hospitality, telecom, biopharmaceutical and healthcare. Prior to joining Lenati in 2014, Krista managed Brand Marketing Strategy for Nordstrom Inc. in Seattle, WA.

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