Archives for: Category: ABM

Lessons from the front lines: How Dun & Bradstreet’s CMO cultivated an account-based approach

Author: Jared Dodson
11 / 8 / 2017

Dun & Bradstreet CMO Rishi Dave has developed a unique perspective as both a practitioner of account-based marketing (ABM) strategies and a provider of ABM solutions. Dun & Bradstreet, a provider of business data solutions for account-based marketers and other professionals, helps organizations build stronger relationships with its customers through the power of better data. Since joining Dun […]