In recent months, Goodwill of the Olympics and Rainier Region unveiled new retail stores that are delighting shoppers and improving sales. The effort to modernize up to thirty existing stores includes a new floor layout for Goodwill’s ever-changing merchandise, modern signage throughout the store and a testing station for electronics and lights, all designed to […]
Archives for: Category: Customer Analytics and Insights
‘Tis the time of year where we like to pause, reflect and take a moment for a good dose of humor. As customers get into the gift-giving (and spending) spirit, we bring you “The Ultimate Holiday Shopper Segmentation Guide”—a complete segmentation framework for the season including personas, pain points, purchases and more. From Doorbuster Donna’s […]
Goodwill’s Customer Experience Redesign Resonates With Consumers of all Ages This article was originally published on EngagementExpo.com Goodwill occupies a firmly established place in our culture. However, that does not mean it is also immune from the customer experience challenges that so many businesses face today. Consumer behaviors and attitudes are changing. Technology is a factor […]
Successful customer acquisition strategies rely on deep customer understanding, including insightful customer segmentations. However, lackluster segmentation can undermine acquisition efforts and lead them astray. In practice, segmentations often draw artful conclusions that lack real-world application, have disparate implementation across organizations or, when acted upon, fail to deliver intended results. In these situations, companies can benefit by taking a different approach to customer segmentation and targeting by using “bright spot” analysis.