Archives for: Category: Customer Retention and Loyalty

Designing the Right Rewards Program for High-Tech Companies

Author: Katie Collier
7 / 15 / 2014

This blog is the fourth in a four-part series related to the Lenati whitepaper titled “Designing the Right Rewards Program for Your Business.” This particular post focuses on the high-tech industry and key considerations for loyalty marketers managing an existing rewards program, or building a new rewards program.  Other posts in this series cover Insurance, Banking, and Retail industries.

Designing the Right Rewards Program for Retail Customers

Author: Lauren Reus
6 / 30 / 2014

This blog is the third in a four-part series related to the Lenati whitepaper titled, “Designing the Right Rewards Program for Your Business.” This particular post focuses on the retail industry and key considerations for loyalty marketers managing an existing rewards program, or building a new rewards program. The previous two posts in this series covered the insurance and banking industries, and the final post will cover the high-tech industry.

Designing the Right Customer Rewards Program for Banking & Financial Institutions

Author: Katie Collier
6 / 17 / 2014

This blog is the second in a four-part series related to the Lenati whitepaper titled “Designing the Right Rewards Program for Your Business.” This particular post focuses on the banking industry and key considerations for loyalty marketers managing an existing rewards program, or building a new rewards program.  Other posts in this series cover Insurance, Retail, and High-Tech industries.

Designing the Right Rewards Program for Insurance Customers

Author: Lauren Reus
6 / 4 / 2014
customer_rewards_infographic_Lenati_banner

This blog is the first in a four-part series related to the Lenati whitepaper titled, “Designing the Right Rewards Program for Your Business.” This particular post focuses on the insurance industry and key considerations for loyalty marketers managing an existing rewards program, or building a new rewards program. The following posts in this series will cover the banking, retail, and high-tech industries.

Harness the Power of Social Media for Driving Loyalty

Author: Lenati
4 / 23 / 2014

Social Media holds enormous potential for driving loyalty and retention, yet many companies do not have a clear social strategy or understanding of how best to integrate social media into their retention and loyalty plans.  We all want to build deeper customer relationships via social channels, but where do you start?

Corporate Social Responsibility and The Impact on Customer Relationships and Customer Loyalty

Author: Evelyn Bozak
11 / 7 / 2013

An industry brief recently published by Loyalty 360Corporate Social Responsibility: Making a Difference for Customer Relationships —is an insightful read about customer preferences toward companies that incorporate corporate social responsibility (CSR) practices into their business.  

The brief shares insights from industry leaders, including our very own Lenati Principal, Marc Steiner. Steiner shares some of the challenges regarding CSR efforts, including the varied use and meaning of CSR itself, “What CSR should mean and how it’s used in practice I think differ. CSR generally represents an expectation that companies think beyond the responsibility to their shareholders and customers…This narrows to expectations about a company’s responsibility to – at best – make the world a better place and – at a minimum – mitigate the environmental, economic and/or social impact directly (or indirectly) as a result of a company’s existence.”