Archives for: Category: Uncategorized

On their Terms: Shifting Sales Tactics for Millennial B2B Tech Buyers

Author: Antje Helfrich
10 / 2 / 2019

The classic stereotypes of B2B tech buyers no longer hold true. They are more likely to arrive tattooed and in sneakers and jeans than a suit and tie, and like the consumers they are outside of work, they don’t want to be sold to. Deals no longer hinge on cold calls, as B2B tech buyers […]

On their Terms: Evolving Customer Success for Millennial B2B Tech Buyers

Author: Rebecca Lucash
9 / 18 / 2019

We’ve talked in past posts about how Millennials are stepping into B2B buying roles and overturning traditional ideas about how buyers want to interact with technology companies. But what about after the sale has closed? With customers – and particularly Millennials – assessing products and services on their overall experience with the company, the post-purchase […]

On their Terms: Millennials Shift the B2B Buying Journey

Author: Antje Helfrich
9 / 4 / 2019

Enterprise technology buying is changing, driven by two major trends: the consumerization of B2B and a generational shift as Millennials step into decision-making roles. This has implications for everyone working with Millennials throughout the B2B buying journey – and ultimately the journey of turning customers into advocates. The Consumerization of B2B Increasingly, B2B buyers have […]

Five Ways Retailers Can Use Events to Increase Loyalty and Revenue

Author: Nina Maurer
7 / 25 / 2019

Fostering a community with your customers is key to brand loyalty. Your best customers likely expect community. Emotionally connected customers have a 306% higher lifetime value, which means brands have to find ways to show you care. One way to do that is through meaningful events that overdeliver on value. Events have the potential to […]

The Five “Loyalty Truths” Underpinning Our Status as a Loyalty Leader

Author: Clay Walton-House
7 / 15 / 2019

We’re excited to announce today that Lenati, the strategy and design division of ProKarma, has been named a leader by Forrester Research Inc. in The Forrester Wave™: Loyalty Service Providers, Q3 2019 report. Whereas past Wave reports have focused on loyalty platform technology providers, this is the first time a Wave report focused exclusively on […]

Putting the Pieces Together: Tips for Connecting Fragmented Data

Author: Krista Gunstone
6 / 20 / 2019

Consumers increasingly expect an omnichannel shopping experience, and retailers are beginning to feel the urgency to respond. According to a recent Shopgate report, more than two-thirds (67 percent) of retailers now say omnichannel retailing will be a priority in 2019. Many of these omnichannel initiatives, however, will fall short of customer expectations due to one key challenge: gaps in customer data. […]

Black, White, and Unread All Over: The Importance of Creating Visual Impact in Data Deliverables

Author: Jessica Locke
6 / 28 / 2018
Data and Analytics

We’ve all seen them: uninspiring, black and white reports, positively crammed full of data. If they include a PivotTable or two, consider yourself lucky. These reports usually contain all the information a marketer needs to evaluate the health of their campaign or to validate their assumptions – but why is it so important for them […]

Lenati Value Awards

2 / 16 / 2018

  At Lenati we value passion, inspiration, authenticity, innovation, and camaraderie. These ideals are something all Lenatians are encouraged to strive towards.  At the first company meeting of 2018 we presented five Lenatians with value awards, representing each of these values. Learn about these outstanding Lenatians who uphold these values and truly represent what it […]

From Voice of the Customer to Customer Health

Author: Jessica Tuffley
10 / 23 / 2017
customer_feedback_customer

The dreaded customer satisfaction survey. Designed as a tool for organizations to test customer brand loyalty, the satisfaction survey has morphed into a completely different beast. Ironically—in the drive to understand the customer’s experience—there has been great oversight in creating a positive experience in how that customer feedback is captured. Customers are asked for feedback […]