Nodding Your Head In the Cloud: The Role of Facebook’s “Like” Button

Author: Jonathan Shaw
8 / 2 / 2010

Small-town 19th-century newspapers commonly included neighborhood columns, with details on local gossip: relatives visiting town, birthday celebrations. Fast-forward to the early 21st century, and  Facebook Wall discussions play a very similar role. Take a quick browse through your Facebook News Feed, and you get a status check on how your friends and family are doing.

In today’s neighborhood column, you’re not confined to your local community, as you were with historical newspapers. On Facebook, your current social circle is stitched together from various periods in your life – family members, old school friends, former coworkers. Generally you lived or worked nearby most of these people at one point, but now your community exists in the cloud.

Seeing the Future: Where’s The Money in Mobile?

Author: Mark Ippolito
3 / 22 / 2010

The mobile/wireless ecosystem continues its rapid evolution with many exciting implications for business, culture and society at large. Last night’s Mobile SIG presented by TiE, brought together an informative and entertaining panel of experts to share their thoughts on strategies for growing successful businesses. Moderator Mark Donovan, SVP Mobile at comScore helped set the stage by sharing some statistics that are shaping the future of the mobile industry:

Reading Between the Tweets: Did the Academy Get It Right?

Author: Mark Ippolito
3 / 8 / 2010

Now that the suspense has been lifted and we know the names of the all the winners of last night’s Academy Awards, it’s time to play Monday morning quarterback and ask the question: Did the Academy get it right? Evaluating performances and art criticism of any kind is an incredibly subjective endeavor. Therefore to bring a degree of science to the equation, we thought it would be interesting–  both as a market research exercise as a well as a cultural gauntlet throw-down to the Academy members–  to monitor Fccebook and the twittersphere and measure how consumers’ social media activity equates to the Academy Award winners.

Get Smart: Cold Calling Is Dead

Author: Mark Ippolito
2 / 2 / 2010

Whether you are the dialer or recipient of the dreaded cold call, both parties would agree:  few things in life are as unwanted and painful to endure as “the cold call.” In a study of B2B marketers that use cold calls to build their business, researcher Barbara Johnston of Texas A&M comments that “the cold call [is] one of the most egregious of interactional impositions.” Citing the woeful inefficiencies inherent in cold calling metrics, Jeremy Miller, in his excellent article “Sales People Don’t Cold Call”, unequivocally states, “Cold calling is an act of frivolity.”

Yet in spite of the pain and inefficiencies, how many companies/colleagues do you know that are still relying on cold calls to generate sales?  While businesses try to slug their way out of a tough economy, it may be easy to justify the rationale for this brute force tactic. However, we might suggest that sales managers re-think their approach to cold calling and adopt some 21st century techniques that transform the dreaded cold call into the art of the smart call.

Lenati Voted ‘Best Small Firm to Work For’ in Two Categories

Author: Lenati
9 / 24 / 2009

 

We’re very excited here at Leanti that we’ve been recognized in Consulting Magazine’s 2009 Best Firms To Work For report as one of the “Best Small Firms to Work For” in two categories: Best Culture and Best Strategy Service Line.  

This is directly attributable to the quality and hard work of our consulting team.  Not only do they make our clients successful, but they make Lenati a great place to work!

Mobile Optimized Website vs. Mobile Application – or Both?

Author: Lenati
9 / 24 / 2009

With all of the hype around mobile applications and the success of the iPhone Appstore,  we’ve had a number of our clients ask us how they should approach mobility.  What’s encouraging to me is that they know they need to engage current and potential customers when on-the-go,  but the challenge is, they aren’t sure how.  Should they build a mobile optimized website, a mobile application or both?  I have my ideas that I’ll outline below, but I’d also like to hear from you.  Please comment on this with your own theories and experiences.

The Lenati Blog is Live!

Author: Lenati
8 / 28 / 2009

We’ve finally entered the 21st century and are launching our blog.  Be on the lookout for our Points of View, valuable articles we’ve stumbled across, best practices, fun photos and our observations on how to build connections with your customers and improve their experience.   We’ll start in earnest next week so please come back to participate.  […]