Archives for: Tag: American Express

Is the U.S. Finally Ready for a Coalition Loyalty Program? It Depends.

Author: Gina Cuff
3 / 24 / 2015
Coalition loyalty programs

Plenti, the new loyalty program just announced by American Express, is touting itself as the “first U.S.-based coalition loyalty program.” For those who have been involved in the loyalty marketing world for more than a few years, there’s something oddly familiar about what Plenti is offering. First, what is a coalition program? Typically, it’s a […]