Archives for: Tag: B2B Marketing

The Unique Challenges of B2B CX

Author: Martin Mehalchin
5 / 2 / 2016

B2B CX presents unique challenges  While Voice of the Customer, Journey Mapping and other key techniques used by Customer Experience professionals can be equally useful in both Business to Business (B2B) and Business to Consumer (B2C) scenarios, anyone who has worked in a B2B business for more than a few months knows that B2B presents […]

Make Content Marketing Effective: Choose the right KPIs – Part 3

Author: Christy Kelly
3 / 23 / 2016

Make Content Marketing Effective: Choose the right KPIs – Part 3 Measuring content marketing effectiveness is a growing priority for many organizations as they try to justify increases in content marketing spend. With only 30% of marketers claiming their programs are effective, marketers need to ensure they are choosing KPIs that will align teams around […]

It’s Nothing Personal…Unless it’s Small Business

Author: Carrie Holmes
9 / 15 / 2015
B2B marketing strategy small business Lenati

We’ve all heard the old adage “it’s just business,” but to a small business owner, it’s actually so much more. More often than not they’ve invested countless hours caring for, nurturing, squeezing every ounce of productivity out of their resources to help their business grow. Because of the time, energy and commitment they invest in […]