Archives for: Tag: B2B Sales Roles

Re-tuning the B2B Sales Role for 2016 and Beyond

Author: Dailah Lester
1 / 5 / 2016
B2B-Sales-Role-Sales-Enablement-Lenati

Buyers today are informed, digitally savvy and squarely in the driver’s seat in terms of how and when they want to talk to sales. As we illustrated in The Death of the Sales Funnel Infographic, the game has changed.  If sellers want to remain in the running, they need to adjust their approach to the […]