The Economics of Content Marketing: ‘Stock and Flow’
Five years ago, Robin Sloan wrote a blog post for Snarkmarket exploring the economic terms “Stock” and “Flow” within a modern marketing context. For those who didn’t suffer through... ...Read more
Marco. Polo. Using Predictive Analytics and Marketing Automation to “Catch” Prospects.
Remember playing Marco Polo in the swimming pool? If you were “it” you had to close your eyes and call out “Marco.” Everyone else had to reply “Polo” making... ...Read more
A Modern Sales Process for Sales Teams in a Customer-Driven Economy
There is no secret that having a well-defined sales process will enable you to accelerate your sales cycle. However, what we often find is that most sales processes are developed... ...Read more
Can I Get Your Number? Why B2B Marketers Should Tap Mobile Marketing.
Do you know where your smartphone is right now? Chances are yes. In fact, you probably just quickly checked your pocket. Remember the time when you raced out the... ...Read more
You’ve Got a Content Marketing Strategy. So What’s Your Plan To Build Content With Purpose?
Earlier we talked about a shocking statistic from Marketing Profs 2015 Content Marketing Benchmarks indicating that although 83% of Marketers have a content marketing strategy, only 35% have documented... ...Read more
Customer Experience Professionals Association (CXPA) Insight Exchange 2015 Recap
The recent Customer Experience Professionals Association Insight Exchange in San Diego was a great forum of CX professionals sharing ideas and discussing trends that are shaping customer experience today.... ...Read more
“Content Science” Isn’t Enough for Successful Content Strategy
Three building blocks for B2B marketers B2B marketers are learning from B2C and incorporating content marketing as a strategic lever in their marketing approach. This trend is moving fast... ...Read more
Getting Your B2B Net Promoter Score Program on the Right Track
Net Promoter Score (NPS) programs can be powerful tools for B2B firms to drive customer loyalty, growth, and profitability. Research shows improved NPS performance for B2B firms correlates strongly... ...Read more