B2B

You Can’t Rush to the Altar: The 3 Stages of a B2B Relationship

In B2B marketing, content is the currency for customer data “value exchange.” With an increased focus on privacy in recent years, the stakes have gotten higher with soaring expectations... ...Read more

B2C Loyalty in a B2B World? Yes

PK’s own Kris Klein and Clay Walton-House recently had the opportunity to contribute to a Forrester B2B Loyalty Marketing Report, B2B Loyalty, The B2C Way, published by Forrester analyst... ...Read more

Back to the Future for B2B Content Marketing

The recent Content2Conversion Conference hosted by Demand Gen Report in Scottsdale, AZ delivered a great forum on the intersection of strategic demand generation and content marketing for B2B marketers.... ...Read more

B2B Content Marketing: It’s Not All About You

Most B2B marketers already engage in some form of content marketing. Depending on what research you’ve read, it’s anywhere from 80-90% of marketers are using content to drive leads.... ...Read more