Clay Walton-House

Customer-centricity Q&A: Driving a top-down plan

An interview with Clay Walton-House, Customer Retention and Loyalty Lead, on customer-centricity Originally published on Colloquy.com Many organizations have tackled customer-centricity with varying degrees of success. To effectively establish... ...Read more

Is customer loyalty overrated? Our expert weighs in

In a recent article in the Harvard Business Review, the title says that “Customer Loyalty Is Overrated.” “The death of sustainable competitive advantage has been greatly exaggerated,” the article... ...Read more

Can Whole Foods attain greater customer loyalty differentiation?

When Whole Foods launched a customer loyalty program pilot in the greater Philadelphia market in February 2015, Clay Walton-House, Managing Director of Integrated Customer Loyalty, didn’t think it appeared... ...Read more

Customer Measurement

PK’s Clay Walton-House recently published the third article in a year-long series with Loyalty360 focused on an integrated approach to loyalty strategies. His article, “Integrated Loyalty: Holistically Measuring Customer Health”... ...Read more

PK Speaking at Loyalty Expo: Building an Enterprise Customer Loyalty Strategy

Planning to attend Loyalty 360’s Loyalty Expo next week in Orlando? Be sure to check out PK’s workshop, Building an Enterprise Loyalty Strategy: Methods, Tools, & Best-Practices. Our own... ...Read more