Customer Experience

Tagging the latest customer experience insights to deliver what matters to you most. ProKarma posts content that connects people, businesses and organizations with intelligence resources for the greatest success.

Four ways to reduce lines at big-box stores

For customers, there’s nothing worse than having to wait in line. The recent footage of Costco and other big-box stores with lines of customers stretched around the block would... ...Read more

What we mean when we talk about unified commerce

The term unified commerce has come into vogue in the retail sector, but what does it mean? Some retail experts say unified commerce is a series of retail channels consolidated... ...Read more

How we design, build and run the future

We’ve spent the last two decades building end-to-end experiences for the world’s largest brands—experiences that drive meaningful outcomes, faster, and that are fundamentally human in expression. Our brand has evolved over that time, but... ...Read more

Why we’re experts in moments that matter

After being in the hospital, getting the all-clear to go home can feel both liberating and yet anxiety-inducing at the same time. What comes next – from outpatient care to the prospect of complicated... ...Read more

The real source of the retail apocalypse: Failure to innovate

Retail is in the middle of a bankruptcy epidemic. Year-to-date retail closures in the U.S. have already exceeded the entirety of 2018 and industry stalwarts aren’t immune. More than... ...Read more

Five ways retailers can use events to increase loyalty and revenue

Fostering a community with your customers is key to brand loyalty. Your best customers likely expect community. Emotionally connected customers have a 306% higher lifetime value, which means brands... ...Read more

PK recognized as a leader in 2019 loyalty service providers report by independent research firm

PK receives second-highest ranking in the current offering category July 15, 2019 — PK has been named a leader by Forrester Research Inc. in The Forrester Wave™: Loyalty Service... ...Read more

The five “loyalty truths” underpinning our status as a loyalty leader

We’re excited to announce today that Lenati, now PK, has been named a leader by Forrester Research Inc. in The Forrester Wave™: Loyalty Service Providers, Q3 2019 report. Whereas... ...Read more

The habits behind a highly successful loyalty program

While there are many theories as to why some loyalty programs succeed while others either fail or run on autopilot without generating ongoing customer engagement, the science behind habitual... ...Read more

Putting the pieces together: Tips for connecting fragmented data

Consumers increasingly expect an omnichannel shopping experience, and retailers are beginning to feel the urgency to respond. According to a recent Shopgate report, more than two-thirds (67 percent) of retailers now say omnichannel retailing... ...Read more