Archives for: Tag: Customer Lifecycle

A Holistic Approach to Measure Customer Lifetime Value

Author: Clay Walton-House
10 / 3 / 2016
customer-lifetime-value- Lenati

The science and art of measuring marketing effectiveness, especially when it comes to tracking customer behavior, has been an evolving organizational discipline within enterprise businesses for a number of years.  New technologies and ways customers interact with brands have meant new data sets, new challenges with integration, and—most importantly—new opportunity for greater insight into your […]

How to View your Customer’s Experience: Customer Journey Mapping vs. Customer Lifecycle [Infographic]

Author: Paul Conder
2 / 22 / 2016
Customer-Journey-vs-Customer-Lifecycle-Lenati-CX

Customer journey mapping is a tool that has taken the business world by storm—helping companies build an understanding of their customer’s experience and develop better connections between people and brands. As customer experience (CX) strategists we use this tool often, but we have found that the language being used to describe CX in the industry—between […]