Archives for: Tag: Customer Measurement

A Holistic Approach to Measure Customer Lifetime Value

Author: Clay Walton-House
10 / 3 / 2016
customer-lifetime-value- Lenati

The science and art of measuring marketing effectiveness, especially when it comes to tracking customer behavior, has been an evolving organizational discipline within enterprise businesses for a number of years.  New technologies and ways customers interact with brands have meant new data sets, new challenges with integration, and—most importantly—new opportunity for greater insight into your […]

Getting The Most From Mobile: Designing Your Best Mobile Customer Experience

Author: Marisol Trowbridge
7 / 9 / 2015
Retail social media Lenati

As mobile becomes the common denominator guiding, informing, and influencing the customer through their journey, the opportunity to increase ROI through mobile is growing exponentially. Yet a great mobile customer experience can seem difficult to define and even harder for companies to manage. To get the most from mobile, companies need to create customer-centric frameworks to […]

A Holistic Approach to Customer Measurement

Author: Evelyn Bozak
6 / 12 / 2015
customer-lifetime-value- Lenati

Lenati’s Clay Walton-House recently published the third article in a year-long series with Loyalty360 focused on an integrated approach to loyalty strategies. His article, “Integrated Loyalty: Holistically Measuring Customer Health” explains the shifts and requirements businesses must take to accurately track customer behavior, and ultimately, be able to extract business value from customer relationships. But first […]